Brilliant Ways to Build Links

Google continually updates and adjusts its algorithms so that webmasters are unable to manipulate the search results. Unless you are keeping up with the changes, you will end up generating backlinks in ways that will make the search giant penalise your website. You need to focus on building a natural backlink profile so that your website is protected from being tagged as spam by Google. Some of the techniques that you can use to build links are given below.

Link reclamation

Link reclamation refers to maximising the search ranking and online visibility of your website. It can be divided into three categories:

• Requesting a link for brand mentions that are unlinked
• Fixing broken links to your website
• Finding out the uncredited use of your materials that are copyrighted, such as videos, pictures and so on, and asking for accreditation

Guest blogging

Guest blogging is one of the most popular and easiest ways to acquire backlinks that are trustworthy and of the highest quality. All you have to do is find guest blogging platforms that have a high domain authority. You need to go through their guidelines for article or blog submission, and accordingly create a guest post. The guest post can have a link to your website in the author bio. This will drive traffic and visitors to your website.

Fix broken links

Broken backlinks typically point to a 404 error webpage. This is bad news for any website as Internet users do not like to see this error. If you find broken links and have something to replace it with, you need to connect with the webmaster. You have to make sure that the content you have is relevant to the broken link. When you replace the broken link with your content or a link to your website, you will be providing users with a great experience. Also, the owner of the broken link will appreciate this.

So, these are a few of the brilliant ways by which you can build a robust, results-driven backlink profile. If you need any additional help or want a bespoke link building strategy for your website, contact a professional SEO agency in Manchester. The professionals will take care of your needs and make sure that your backlink profile is in accordance with the rules and guidelines laid down by Google. Your website’s rank will improve significantly with their help.

 

What are the On-page SEO Factors that Improve Ranking?

Getting the on-page SEO factors to work in your favour to get your website climb up the rankings in the SERPs is not that difficult. In fact, Google’s algorithms are specifically designed to think like your target audience and the search giant will reward you if your website is user-friendly and offers a great user experience. Below given are some of the on-page factors that can help you improve your website ranking in the search results.

Content

You have to craft website content that your potential customers want to read. This means that your content has to be well-written, informative and original. It has to offer some value to the readers. Letting your customers know what they need will not just boost your rankings, but also improve your relationship with your audience. If your content is badly written or poorly formatted, your website will not get any visitors.

To Read more: SEO company Bradford

 

How to Optimise Content for Google’s Featured Snippets?

Google’s featured snippets have been trending since 2014, and yet it seems that business owners are not taking advantage of them. The fact that the search giant aims to offer a fantastic user experience by showing Internet users the best and most relevant search results is reason enough to consider ranking for position 0. The best part about featured snippets is that it has nothing to do with your website’s ranking position on the SERPs. Even if you rank on the 2nd or even 5th position, you still have as much chance to be on the featured snippets as your competitors. If you want to jump ahead, follow the simple optimisation tips given below.

Conduct keyword research for question-type queries

When it comes to creating a successful piece of content, keyword research is regarded as an indispensable tool. This is particularly critical if you want your content to rank for a featured snippet. Ensure that your content answers the most commonly asked questions by your target audience. There are various keyword research tools available in the market to help you with this. If you do not have access to those tools, you can avail professional SEO services in Liverpool.

To Read more: SEO services Liverpool

 

How Can You Build a Robust SEO Foundation?

If you have a company website and want your business to grow in the digital world, you must have heard of SEO. Search engine optimisation or SEO helps websites rank in the SERPs, drives website traffic and ultimately, enhances conversion rate. But, with the world of SEO changing at such a rapid pace, business owners often find themselves lost when it comes to where to start. Continue reading to get an idea.

Navigation and structure

Make sure that the navigation of your website is clear and users will not have to waste time trying to find the information that they need. It should not take more than two or three clicks for users to get to the desired page. Your website should have clear pages and sub-pages. They should be properly optimised for the search engines.

URL structure

The URL structure of your website should illustrate the hierarchy of your website clearly. You can also include appropriate keyword into the structure of the URL so that it gives you a good chance of ranking in the SERPs.

Read More Original Content at Internet advertising company in Glasgow

On-page SEO Factors – A Brief List

On-page SEO is complicated, especially since there are so many optimisable factors on each page. It can be difficult to know where to focus your efforts. This is why the SEO professionals of a reputed search engine optimisation firm in Sheffield has listed out the SEO factors that you should concentrate on.

Meta tags

When it comes to on-page SEO, meta tags are an extremely important element. They are used in myriad ways to let the crawlers, as well as, the readers know what accessing the website means. The tags that you have to optimise include title tags, heading tags, meta description and so on. All of these must be written in a manner that not only appeals to the search engines, but also to the readers.

Read More Original Content at search engine optimisation firm in Sheffield

Know the Crucial Local Ranking Factors

Local SEO is an aspect of SEO that a number of businesses overlook. This is one of the reasons why brick-and-mortar stores are losing out on capturing the market as they do not focus on local SEO. If you have a physical store and not doing anything to boost your local SEO efforts, it means that your potential customers will be unable to find you. Below given are a few of the important ranking factors of local SEO.

Google My Business signals

Google My Business signals is one of the most important ranking factors. So, you need to make sure that your GMB listing is complete. You must make sure to choose the right category, insert relevant keywords and make your website crawlable and functional. Also, the address and phone number of your business should be correct and consistent. Your potential customers will be disappointed if they call a number that is unavailable.

On-page signals

On-page signals are crucial when it comes to ranking. These signals refer to the influencing factors found on the page that you are trying to rank, which include NAP and keywords. You can enhance the chances of your website ranking in local search by mentioning the name of your business and the location. Some places of the page that will need your extra attention includes the following:

• Meta description
• The page title
• Heading tags
• The page URL
• Alt texts

Link signals

Link signals are another very important influencing factor when it comes to local SEO ranking. It can get your website rank in the organic search results. Link signals typically refer to the backlinks to a website. You need to focus your attention and resources to create a robust, results-driven link building profile. If you need any help with link building, partner with an Internet advertising agency in London and leverage the knowledge and expertise of the professional link builders. Always remember that when it comes to link building, Google is more interested in quality links and not quantity. If you have too much of spammy links, it might result in the search giant penalising your website.

So, these are a few local SEO ranking factors that you need to consider if you want to give your digital marketing efforts a boost. Local SEO can help connect your business with your prospective local customers and increase your bottom line.

Effective Local SEO Tips for Small Business Owners

Dou have a local business and want more customers? If so, it is important that you implement results-driven local SEO tactics. Local SEO will give your business more exposure, enhance your ranking, attract more customers and drive traffic to your website. Below given are a few local SEO tips to help you get started.

Make use of Google My Business

It is important for your business name to pop up in Google searches because that is where your potential customers are looking for you. One of the easiest ways to be found in local searches is having a listing on Google My Business. If you do not know how to get your business listed on GMB, you can seek help from an online advertising agency in Manchester. The professionals will fill out all the information and complete the verification process by Google. They will make sure that your listing is visible to your target audience.

Read More Original Content at online advertising agency in Manchester

Helpful SEO Guideline for Beginners

The world of SEO is both ever-evolving and complex. This is one of the biggest reasons why a lot of information for SERPs is either irrelevant or out-of-date. For a beginner, it can be extremely overwhelming to decide which tactics to implement and which ones to keep for later. Even though you have to keep updating your strategies as per the latest trends, getting success will not be possible without a strong base. Below given is an overview of the SEO basics that you need to apply as a beginner.

Research and use relevant keywords

Keyword research is a very important part of SEO. You need to find relevant keywords or phrases for your business by which your potential customers will be able to find you. When researching keywords, you need to analyse it against your competitors. Also, make sure that the keywords you use are matching with the intent of your target audience. You can make use of a combination of free and paid tools to carry out keyword research. In case you do not have the right resources, seek help from an SEO marketing expert in Bradford.

Read More Original Content at SEO marketing expert

eCommerce SEO Mistakes that You Should Avoid

So, you have successfully designed and launched your eCommerce website, and it looks fantastic. The only thing left for you now is to start driving visitors and making sales. This will only be possible when you have an effective SEO strategy in place as without SEO, your website will not be visible in the popular search engines like, Google.

Unfortunately, when it comes to SEO, a lot of eCommerce business owners tend to make mistakes. Such mistakes can have a negative impact on the overall bottom line of your online business. An eCommerce SEO specialist in Liverpool has outlined below some of the mistakes that you must avoid.

Poor keyword research

Most business and online retailers focus on using keywords that are related to their products. They do not invest any time and resources to conduct proper keyword research to find out what their target audience is actually seeking. If you want to attract your potential customers and be ranked by Google, you need to invest in proper keyword research. Also, the keywords should be analysed against the competition.

Keyword stuffing

Online retailers often think that by stuffing keywords in the content, title and meta tags, they will be able to acquire a top-ranking position on the SERPs. But, this practice is seen poorly by Google and it has updated its algorithm to find out such practices. eCommerce websites that resort to such poor practices are penalised by Google.

Copying content

Since there are so many products being offered by an eCommerce website, the website owners end up making the mistake of copying content. But, this is highly penalised by Google. It is important that you create unique, fresh and relevant content to boost your SEO efforts. Even if the products are similar, you need to have unique page content, page titles, product descriptions and so on. Google and other search engines quickly pick up on duplicate content and punish websites for it.

So, these are a few of the common eCommerce SEO mistakes that you should avoid. If you do not have enough SEO knowledge or experience, you can join hands with a professional eCommerce SEO specialist and let them handle the technical aspect. Professionals will help you to avoid such mistakes and drive up sales. They will make sure that your eCommerce store is not penalised by Google and there is a consistent flow of fresh content.

SEO Trends to Keep in Mind for 2020 and Beyond

As online competition heightens and new websites are constantly being launched, it is time for you to rethink your SEO strategy. Your business website must meet the high standards of requirements set by Google and other search engines. For this, you need to know the SEO trends that are on the horizon and Nhance Digital’s SEO experts have compiled some of them for you. Take a look below for SEO trends 2020.

Google’s featured snippets

In recent years, Google has evolved to provide better search experience for the users and the most notable change is featured snippet. Featured snippets appear above the organic search results and it is usually known as position ‘0’. You can take advantage of this to drive more clicks to your business website by providing answers to the most commonly asked questions. Featured snippets are analysed and boosted to the top as per their quality. So, if you want more clicks, you need to craft content according to the requirements of featured snippets.

Read More Original Content at top SEO marketing companies in Edinburgh