Types of HTTP Status Codes for SEO

It is essential that online business entrepreneurs should understand the SEO codes and their impact on search engine rankings. For instance, your website may show plenty of 5xx errors, you may not know what to do next. This is when you need to hire an SEO agency in Glasgow. However, take a look below to know the kind of HTTP errors that can occur.

HTTP code 20- OK

This is an ideal code for every day, proper functioning of the website. Bots, visitors and link equity pass through the pages smoothly. You can go back doing your regular job with the peace of mind that everything on your website is just fine.

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SEO Brings You Good Business

The fact that SEO is an efficient way to promote your business in Birmingham is understandable. But have you wondered about what makes it one of the best marketing strategies?

Let us get into the details of how an SEO agency in Birmingham can bring positive changes to your business.

Your business gets exposed to a huge customer base

When you are using SEO to market your products or services, you are reaching out to a vast user base. This gives you a high chance of attracting interested customers as most people use search engines before coming to a purchasing decision. Without opting for SEO, your target audience will never come to know about you

You get more traffic than paid ads

Most users ignore paid ads appearing in search results. This means, your chances of someone clicking on the website increases when your website shows up organically. This is the space below the paid ads on a results page. For appearing organically, you do not need to resort to a paid campaign, but an extremely efficient SEO campaign.

High conversions are frequent

Irrespective of the stage your business is going through currently, a constant flow of potential customers can get you more sales. Your website is an important tool in this case. If you are wondering if SEO can help you in the process, the answer is yes. This is because the users interested in your services or products are looking for them on search engines. With the rising popularity of hand-held devices, the probability is higher. If your website is optimised with the right keywords, the searchers see it easily on the SERP. This way they realise that you are offering exactly what they are looking for and you become their favourite business.

Additionally, you get targeted exposure, which renders your business qualified customers. Thus, SEO saves you from focussing on the wrong channels.

The blog has given you an insight into how pure SEO can change your business for the good. Hire an SEO agency in Birmingham to get started.

 

Ways to Optimise Your Content for Maximum Traffic

If you want to drive organic traffic to your articles or blogs, you need to implement results-driven search engine optimisation techniques. As you know, SEO has become trickier, more time-consuming and technical than before thanks to the ever-changing algorithms. However, it is not entirely impossible to make your content rank high in the SERPs if you employ the right SEO tactics.

Take a look below at some of the most effective optimisation tips that will help you get started.

Target relevant keywords

When it comes to SEO, keyword research is one of the most crucial aspects and it is the first thing that you should look into before you start to write a blog. Keyword research lays down the foundation of optimisation and you should get that right.

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Brilliant Ways to Build Links

Google continually updates and adjusts its algorithms so that webmasters are unable to manipulate the search results. Unless you are keeping up with the changes, you will end up generating backlinks in ways that will make the search giant penalise your website. You need to focus on building a natural backlink profile so that your website is protected from being tagged as spam by Google. Some of the techniques that you can use to build links are given below.

Link reclamation

Link reclamation refers to maximising the search ranking and online visibility of your website. It can be divided into three categories:

• Requesting a link for brand mentions that are unlinked
• Fixing broken links to your website
• Finding out the uncredited use of your materials that are copyrighted, such as videos, pictures and so on, and asking for accreditation

Guest blogging

Guest blogging is one of the most popular and easiest ways to acquire backlinks that are trustworthy and of the highest quality. All you have to do is find guest blogging platforms that have a high domain authority. You need to go through their guidelines for article or blog submission, and accordingly create a guest post. The guest post can have a link to your website in the author bio. This will drive traffic and visitors to your website.

Fix broken links

Broken backlinks typically point to a 404 error webpage. This is bad news for any website as Internet users do not like to see this error. If you find broken links and have something to replace it with, you need to connect with the webmaster. You have to make sure that the content you have is relevant to the broken link. When you replace the broken link with your content or a link to your website, you will be providing users with a great experience. Also, the owner of the broken link will appreciate this.

So, these are a few of the brilliant ways by which you can build a robust, results-driven backlink profile. If you need any additional help or want a bespoke link building strategy for your website, contact a professional SEO agency in Manchester. The professionals will take care of your needs and make sure that your backlink profile is in accordance with the rules and guidelines laid down by Google. Your website’s rank will improve significantly with their help.