SEO-friendly Website – What Does It Mean?

Many times you hear the term ‘SEO-friendly website” and how optimising your website for the search engines can help your business grow. But, do you know what that actually means? Keep reading to find the answer to that question so that you are well-prepared before seeking London website SEO services.

Below given are the characteristics of websites that are optimised for the popular search engines like, Google. This should give you a fairly good idea about what an SEO-friendly website means.

Unique descriptions and titles for all pages

An optimised website has a unique description and title for each of its pages. The descriptions are generally 150 characters and the titles are between 60 and 65 characters. The titles and the descriptions describe what the web page is about without stuffing keywords. This helps the search engine crawlers to get an idea about the website and quickens the indexing process.

Quick loading pages

Nobody wants a website that is slow to load. If that is the case, your website will be rejected by both search engines and people. Fast loading websites are SEO-friendly and speed is actually one of the ranking factors that search engines consider. A website that loads fast attract visitors and generate more user interactions. Moreover, such websites gain visibility online as they are ranked higher on the SERPs.

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Improving Web Page Speed in 2019

The ideal page load speed is 3 seconds and anything beyond that results in a higher bounce rate. Unfortunately, even in 2019, most websites are nowhere near that benchmark. If your website is that category, you seriously have to fix that or risk losing potential customers.

 

 

But, how can you improve your web page load speed? Here’s how.

Minimise HTTP requests

Typically, the load time of a web page is spent downloading different parts of the page, such as stylesheets, scripts and images. For each of these elements, an HTTP request is made. So, the more components within your page, the longer will it take for the page to load.

The first step to reducing HTTP requests is to find out how many requests your website currently makes. You can use that as a benchmark. Then, you have to reduce that number in order to speed up your website. For an in-depth explanation of the technicalities involved in minimising HTTP requests, you can avail professional Birmingham affordable SEO services.

Combine and Minify Files

Once you know how many requests your website makes, you can work towards reducing that number. The ideal place to get started is with your CSS, HTML and JavaScript files. These files are extremely crucial as they determine the appearance of your website. They even add to the number of requests that your website makes every time someone visits. You can combine and minify the files to reduce the requests, as well as, remove unnecessary whitespace, formatting and code.

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Your Business Needs SEO. Here’s Why

Even in 2019, SEO is one of the most misinterpreted and misconceived terms in the marketing world. The unjust characterisation of SEO as a kind of alchemy has caused many people, including tech-savvy business owners, to devalue its importance. In fact, there are many businesses and brands that continue to question why SEO is important. If you are considering availing top SEO services in Leeds, but need more clarity regarding what real value you will get from your investment, read on.

 

 

Branding and Business Visibility

When people search for your services or products online, you would obviously want to rank as high as possible in the SERPs as this will make them want to click. As a matter of fact, there is a lot of value in just appearing in search results for phrases or terms that are related to your business or offerings. Furthermore, appearing on search results lends credibility to your website and makes your audience want to trust you. The more you are visible to your target audience, the more business you can expect to get, and therefore, more revenue and sales.

Website Traffic

Organic search plays a huge role in the website performance of a brand. Moreover, it is a crucial component of the buyer funnel and eventually helps in getting users to complete an engagement or conversion. As most marketers are aware, Google owns a considerably larger portion of the search market than other search engines like, Bing, Yahoo, Yandex, Baidu and so on. So, if your name appears on Google, you automatically get a competitive edge over others and stand to gain a lot of website traffic who will ultimately become your customer.

Best ROI in Marketing

SEO rewards brand and businesses for their efforts at a much higher rate than all other traditional forms of advertising and marketing. The reason is that SEO is a form of inbound marketing tactic that allows you to market your goods or services to people at the exact time when they are searching for you. You are not interrupting favourite TV shows or even convincing people to purchase your offerings, but you are there when they need you. So, SEO means that the marketing battle is already won even before it starts.

Implementing effective and high-quality SEO strategies will be beneficial to your brand. Discuss your options with a professional.

Reasons that Prove Your Business Needs an SEO Expert

Online businesses in London are building a higher reputation and getting noticed by potential customers with every passing day. Every business understands the usefulness of an active digital presence to reach a large number of the present, and more importantly, potential customers. This becomes possible with the help of an SEO expert. Read on to know how they can assist in the fruitful growth of your business.

Helps You in Focussing on Your Core Business

SEO consumes a lot of energy and time. As a business owner, spending your time in building SEO strategies will lead to your main business getting hampered. By outsourcing this work to a dependable SEO company, you will have the time you need to focus on the improvement and even expansion of your business. You will also free yourself from the tension of how your website is faring as you have a professional to take care of it.

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What Should You Consider When Choosing an SEO Company?

Search engine optimisation (SEO) is beneficial for all types of organisations in Birmingham and it is the most integral part of digital marketing. The main problem is choosing the best SEO company that offers tailored packages according to specific products and services. With so many SEO companies in Birmingham, it might be overwhelming to select one to represent your digital needs. To help you make an informed decision, below given are few of the factors to consider when seeking a professional agency.

The Provider’s Understanding of Your Business Model

It is difficult to be sure if an SEO provider has understood your business and its environment completely. So, you need to ask them to make a list of the best possible keywords for your business organisation. Many online marketing companies give keywords that are easy to rank. These keywords enable a page to acquire higher search engine rankings, but the perks are not effectively reaped in the case of sales generation. The SEO package should be carefully chosen and personalised according to your website needs and business goals.

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Factors that Make a Top SEO Company

Search the Internet for top SEO companies and you will be bombarded with a list you will not be able to finish checking. It can be overwhelming. Although these lists will provide you with various options to choose the right agency, what you will not find is the information regarding the factors that make a top SEO company. If you want to know what makes a high-quality SEO agency, these following points are for you:

They Emphasize on Results: The best SEO companies are not focussed on just big numbers, they are results-oriented. A top SEO firm should not only be able to prove the quality of their services and their experience in the business, but most importantly, the success rate of their results. An authentic and established company will bring you results instead of simply promising. They will meet your goals, exceed your expectations and eventually bring you on the search engine’s first page. They will do all of these by relying on concrete data, frequent communication and a lot of hard work.

Focussed on Website Speed and Security: Online shopping websites pay serious attention to their website’s security as millions of buyers trust them with all their personal and credit card information. The top SEO companies in Birmingham will consider your website’s security as the top priority as the Internet users want to visit websites that provide a secure connection.

Website speed is another critical factor which many companies overlook. Fast pages are the most capable converters. If your pages load quickly, the visitors will stay and be encouraged to turn into customers. An SEO company that creates their campaign with these in mind will be successful.

Understanding of Search Engine Algorithms: Experienced and authentic SEO agencies know and understand the rules of the world’s biggest search engines. The best way to rank well is to go by the rules and the top SEO companies recognise this relationship better than others. Google’s algorithms are updated and experimented with all the time. Because of this, an SEO company will have to play with their best, established practices by merging it with the constantly changing trends.

These are the primary and most critical factors that make up a good SEO company. If any company is making promises without evidence, other options are open.

How to Determine the Right SEO Company? Ask These Questions

Your business needs an SEO company, but you do not know which is the right one for you. With the growing number of SEO companies in London, it can be difficult to determine your choice. In order to escape this dilemma, you need to compare all the potential agencies. How do you do that? You can ask these vital questions to determine the one SEO company you want to partner with:

What is Your Experience?

You need to figure out if an agency has worked with businesses similar to yours. You should also ascertain if their clients had a long-term relationship with them. Loyal customers mean good services and beneficial outcome. You need to ask them to show you the figures and facts behind campaigns similar to the kind you would prefer. A proud and successful SEO company will be willing to exhibit their success.

How Do You Choose Keywords?

Efficient keyword research is crucial. It is not hard to climb the search engine rankings with the use of certain phrases, but those phrases need to be searched by people. A good SEO company will understand what you want to target and give suggestions accordingly.

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Top Reasons for your Business to Incorporate Local SEO Services

In order to survive in the long run, your London-based business needs to use local SEO. If your business is not ranked locally, you will inevitably lack exposure. Your primary concern should be targeting local customers. Local search engine optimisation by a professional SEO service provider can target certain location of your audience with keywords and set you apart from the other businesses of your kind. Here is how local SEO can help your business:

Platform for Exposure: If your business is not ranked on local platforms, using local SEO will give you the opening to display your presence by giving information such as name, contact, address, business-type and more. Provide your local SEO agency with accurate data and visual content that are relevant to your brand and let them do the rest for you.

Faster Conversion: Local SEO in London is cheaper than conventional advertising options like newspapers and leaflets. They only reach customers looking for your service. Because of this reason, local SEO is cost-effective and efficient and gives bigger and dependable conversions as opposed to traditional marketing.

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Not Sure Why You Should Hire an SEO Consultant? Here’s Why

An SEO consultant inspects and reviews a website and its incoming links to provide guidance, recommendations and advice to a business owner looking to earn better rankings and authentic search engine traffic. But, the roles of SEO consultants has evolved and includes updated skills. Since the focus is on the overall SEO systems and its combined approach, the roles and responsibilities of SEO consultants have also increased. So, why do you need to hire an SEO consultant in Leeds to help you?

Recognise Client’s Marketing Objectives: Search-based marketing goals need to be practical, attainable and measurable. An SEO consultant will understand the search marketing goals, business niche, competitive position and brand awareness objectives to provide your business with a competitive advantage.

Web Page Optimisation: A consultant will use their skills of arranging website content and implement on-page SEO elements like images, Hashtags and text structuring. They will also improve your online presence by integrating keyword synonyms, stem keywords, LSI keywords, keyword phrases and keyword Prominence.

Focus on User Experience: An SEO consultant in Leeds will enhance your website’s user-experience to boost page views, minimise page leaving, escalate click-through rates and the time a visitor spends on your website.

Thorough Website Inspection: They will scrutinise and diagnose visibility issues with your website. Your search engine indexing status, content inventory, traffic stats, productivity of HTML code, and keyword focus will also be analysed by them to help improve your business.

Content Development: SEO consultants can also coach your content development team to write unique, relevant and valuable content. They are adept at identifying content gaps that need to be filled and are well-versed with the way Google’s algorithm system works.

Give SEO Recommendations: You will also get guidance for small alterations to create better web pages. Your SEO consultant will suggest campaign ideas and strategies for internet marketing. They will analyse progress depending on the taken actions and suggest outside experts for certain services your website might require.

Improve Mobile Search: Your consultant will optimise content to rank better in mobile-first search engines and voice searches. They will utilise responsive web design and help you achieve a higher ranking in mobile search results.

These are but a few of the roles played by an SEO consultant. Availing their services will ensure an improved website and enhanced search rankings.

How to Look for Affordable SEO Services?

Are you looking forward to bringing in an increased amount of traffic to your new business website? If so, then you probably know that there are numerous options available for you. Although many, not all of them can be afforded by a newly initiated business in a place like Birmingham. But, there are some amazing surrogates that can help you in an inexpensive manner and one of them is SEO. There are various ways to find a company that offers competitively priced SEO services in Birmingham. Some of them are as follows:

Internet Search

People usually search the internet for affordable SEO services and sometimes even get the ones that do not cost them a fortune. SEO services are not seasonal and they can be availed any time as their demand stays the same throughout the year. It can be tough to find discounts but you can save some money by pre-booking the services. If you book the services one or two months early, you are likely to save about 20% to 30% of the overall expenditure.

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