Search engine optimisation has always played an integral role in attracting the target audience for online businesses. Since SEO trends are continuously evolving, keeping up with the pace is crucial. As a professional SEO agency, NHANCE Digital makes it a point to follow trends and adapt our SEO services in Sheffield accordingly. Read along to find out the trends we have compiled for 2022 and beyond.
- The rise of long-form content
SEO services trend indicates long-form content will bring results in 2022. So, if you have not yet considered shifting your attention to crafting high-quality content of 1000 or more words, you need to start planning. Long-form content is expected to get better ranks on search engines.
However, writing long-form content to follow the trend will not be enough. You need to keep your readers engaged, and therefore, your content must be well-crafted and interesting. Furthermore, you must create proper structure and format your content using H2 and H3 subheadings, bullets and lists to break the content into several sub-sections.
Properly structured and formatted content is easier to read and retain. Also, the content must be scannable, so readers do not have to go through the entire content to find the information they need.
- Mobile-friendliness is mandatory
Google rolled out Mobile-first indexing in 2019, but even in 2022, some websites are not optimised for mobile. If you are one of them, you need to take steps to optimise your website for an incredible mobile experience.
Since Google is giving first preference to mobile-friendly websites when ranking them on SERPs, you cannot ignore this any longer. A desktop-only website version will not drive traffic or take your online business to the next level. You must create a responsive website that functions seamlessly across devices.
- Cater to the standards of E-A-T
The quality of content is one of the essential factors for ranking. But even after Google and other search engines’ emphasis on content quality, people still wonder about the meaning of content quality. Simply put, content quality refers to being valuable, engaging and adhering to the EAT principle. According to this principle, your content must be reliable and showcase authoritativeness and expertise in your niche.
Do you need help keeping up with the changing trends? Connect with NHANCE Digital and enlist our bespoke SEO services in Sheffield. Our team will walk you through the process.
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