Elements that Your Small Business SEO Strategy Must Include

In Nhance Digital’s 10 years of experience in the field of digital marketing, we have come across small business owners who are utterly scared of SEO or search engine optimisation. Undoubtedly, SEO is a complex process and has different interconnected parts. So, we agree that business owners can feel a bit overwhelmed and confused as to which strategies to consider. To help you out, we have outlined below a few of the must-have elements of an SEO strategy.

SEO audit

It is important to know where you stand before trying out different SEO strategies. Auditing your website will give you a clear idea about where you stand, the things that are working and the things that need improvement. Audit will also help you understand whether your website is user-friendly, reliable and easy to navigate. It can also assess the performance of your website in the SERPs for the chosen keywords.

To Read more: Small business SEO Edinburgh

 

Latest Trends Influencing SEO in 2020

Each year fetches new SEO trends and standardizations that affect the business potential and rankings of several brands in Birmingham and nearby areas. The emergence of new techniques and tools and the changes in search engine algorithms influence how SEO evolves. To get an upper hand in the rankings, businesses have to keep an eye on the newest trends.

Include voice search on websites

This year is going to witness a rising preference for voice search. As most target audiences access business through hand-held devices, using voice-search optimised keywords can heighten the search engine ranking results of your business.

Improve your website security

For key search engines, the level of website security is a major priority and users too trust you. Since Google has taken a strong stand on security and warns unsecure sites, performing SEO on such a  site is useless. Safe websites can get improved SEO results for offering a better user experience. Your website should be HTTPs enabled to make it secure for users.

Maintain the quality of the content

The requirement for high-end SEO content is always going to be important for the ranking results of your website. The write-up has to be relevant, naturally-flowing, informative with intelligent keyword and interesting to read. This translates to unconventional and unfamiliar style of writing, having perfect grammar and no keyword stuffing to bring an attractive factor in the content. Additionally, the quality of the content should be consistent across all formats of writing – social media pages, webpages, advertisement copies and  email newsletters. Also, the writer needs to pay attention to the specific style of each format. One more feature that the latest trends indicate is a piece of content with 2000 words and above. Such a length has been proven to retain users.

Target mobile phone users

Mobile is the ruling platform these days. With high data speeds and bigger screens, viewing websites and their products is easy now. Thus, if your website’s layout strategy and design is desktop-oriented, winning the rank game is taxing. To enhance the user experience of mobile device users and improve your rankings, consider a responsive design. Combine it with high-quality content to get the desired results.

These are some important SEO tips for 2020. Contact a well-known and reliable SEO company Birmingham to boost your rankings. Better ranks can strengthen your conversion results to a great extent.

 

Benefits of Paid Ads for Small Businesses

If you want relevant traffic back to your small business website from the search engines, paid search ads can come to your help. Read on to satisfy your curiosity on the benefits of paid ads in the United Kingdom.

Generate more qualified leads

PPC assists small businesses to get more relevant leads to their website. These types of ads make it easy for you to strategically target the consumers who may be interested in your brand and offerings. This means that you get qualified traffic to your site as a result.

Acquire fast results

PPC ads fetch your website immediate traffic from search engines. It is thus a great way to support your SEO endeavours as well. You might wonder how it is better than organic search engine optimisation. The answer is, in the case of organic SEO, you will not get results right away, irrespective of how well optimised your content is for the search engine.

To Read more: Search engine marketing agency UK

 

Build High-quality Backlinks When No One Knows You

Have you just started your business and want to opt for back linking to drive traffic to your website? If your answer is yes, turn to the following tips for high-quality link building.

Make the most of public relations

Building public relations is the fastest way to build backlinks. As a first step, establish yourself as an industry expert by commenting and posting on related matters on social media sites. Keepyour language interesting to enhance your chances of interacting with a variety of people increases. Many of them will belong to your industry, and you may have the opportunity to guest blog for them. Guest blogging may soon facilitate backlinking.

Churn out competitive content

Now that blogging has entered the discussion, it is time to talk about content. Behind every successful backlink building journey is great content. With a dull, familiar, overly simple and wordy content, you can hardly get backlinks. So, the only solution is to analyse the competition and create content better than your competitors.

To Read more: High-quality link building service

 

How to Select the Right SEO Marketing Company?

Choosing an SEO agency is a difficult task. It is not easy to find an agency that you can trust with something as valuable as the online presence of your brand or business. Go through the below given tips to know the things to look out for when you are searching for SEO marketing companies in Edinburgh.

Check the knowledge of the company and its processes

Before making any decision, it is crucial to check the knowledge and processes of the company. This means that you have to find out about the experience of the staff, customer service, lines of communication, reporting processes and so on. Also, you would want to partner with an SEO agency that maintains complete transparency and works with an experienced team with a technical background.

Past performance of the agency

The past performances of an SEO agency matter the most because that will give you a clear idea of whether the agency is capable of handling the needs of your business. The past performance of the agency will help you determine if they deliver what they promise and if they have the required knowledge to help you achieve your business objectives.  So, check out their portfolios, go through the case studies and ask for client testimonials.

Ask for a list of past or current clients

This is mainly done to determine the industry experience that the agency has and how transparent they are willing to be. It is always best to work with an agency that has prior knowledge of working in your niche. However, this is not the ultimate way to select an agency. If the agency has a broad portfolio that would mean that they can handle the demands of your niche.

Request a quote before deciding

You would not want to be handed with a surprise amount after a month’s work. So, request a quote and do not hesitate to ask for a breakup of the package. This will give you a clear idea about the services that you are paying for and how they are helping your business grow in the online world.

So, these are a few things that you should keep in mind when looking for an SEO agency in Edinburgh. It is best to find a company with whom you can have a long-term relationship as SEO is a time-consuming process.

 

Ways to Optimise Your Content for Maximum Traffic

If you want to drive organic traffic to your articles or blogs, you need to implement results-driven search engine optimisation techniques. As you know, SEO has become trickier, more time-consuming and technical than before thanks to the ever-changing algorithms. However, it is not entirely impossible to make your content rank high in the SERPs if you employ the right SEO tactics.

Take a look below at some of the most effective optimisation tips that will help you get started.

Target relevant keywords

When it comes to SEO, keyword research is one of the most crucial aspects and it is the first thing that you should look into before you start to write a blog. Keyword research lays down the foundation of optimisation and you should get that right.

To Read more: SEO agency Liverpool

 

Effective Link Building Strategies that Work in 2020

When it comes to link building, there are endless opportunities for your websites to get quality links and dominate the online landscape. However, not all the opportunities matter. Below given are a few of the link building tactics that are important and work in 2020. Take a look.

Link roundups

Link roundups refer to curated blog updates that link to their favoured content during a certain period of time. It is your job to find them and send an email pitch to suggest that they should link to your content in their next update.

If you have something valuable to share, link roundups can be a fantastic way to earn links in bunches. However, that purely depends on the quality of content that you are submitting.

To Read more: Link building service

 

Effective Tactics to Include in Your eCommerce SEO Plan

Most eCommerce store owners have little or no consideration for search engine optimisation tactics, even though SEO has the highest ROI compared to other eCommerce marketing campaign. Online shop owners heavily rely on paid ads or social media, which is great, but requires a lot of money and effort. On the other hand, SEO demands a lot of effort upfront, but once your online shop ranks, you will be making sales on autopilot without any recurring expense. If that makes you interested, Nhance Digital’s team of SEO professionals have outlined a few key tactics that you must include in your eCommerce SEO strategy.

eCommerce keyword research

The absence of keyword research would mean that your eCommerce store is targeting keywords that are either too difficult to rank or not what the customers are searching for. This is what makes keyword research crucial. It makes sure that you target keywords that are easy to rank, have a high rate of conversion and a decent search volume. But, choosing keywords is more than simply gauging the level of difficulty when it comes to rankings. You have to take into account the intent of the buyers. A competitive analysis is also encouraged to understand the competition. If you get stuck, seek help from Nhance Digital.

To Read more: ECommerce SEO Manchester

 

Here’s How Meta Descriptions Influence SEO Results

Meta description tags are important in SEO, but not in the way that you might think. Previously, meta keywords and meta descriptions used to carry direct and huge algorithmic weight in search engine rankings. As such, they started being used as tools for spamming. This resulted in Google devaluing these tags as direct ranking signals, but their use in the descriptions as short snippets continued.

We, at Nhance Digital, often come across website owners who hugely misunderstood this feature, but using meta descriptions can provide you with the first opportunity to sell your website. It can help you to tell your potential customers or visitors what is in store for them if they decide to visit your website. It is a prime piece of advertising real estate in the search engine results pages and you should use it to your advantage.

To Read more: Marketing SEO agency Glasgow

 

Canonical Tags and How to Use Them

Canonical tags often stir up anxiety and confusion amongst non-technical webmasters and website owners. There is a lot of apprehension around the use of these tags. At Nhance Digital, we have realised that a lot of people steer clear of these tags for fear of messing up the existing link systems. We want to help you understand the true benefits of canonical tags and how you can use them.

Let us start by telling you what are canonical tags. The term basically revolves around preferred and duplicate content. The work of canonical tags is to help search engines recognise and identify duplicate content as they relate to an original page. Additionally, a canonical tag helps search engines understand which page should be displayed in the SERPs. When dealing with two pages that have very similar or duplicate content, adding a canonical tag tells the search engine which one is the original copy and which one is the clone. Simply put, a canonical tag will help in driving all the SEO juice and traffic to the original page.

To Read more: Online marketing SEO services Birmingham