Mistakes to Avoid in Your Business Website to Boost SEO

Has it been months since you launched your website? Are you not getting the results that you had hoped for? If so, it is probably because your business website has one or all of the following mistakes. You need to fix these issues so that your website is able to perform to its optimal potential and bring you the revenue that you hoped it would.

A website that has a poor loading time

It is going to be 2020 in a couple of days and you still cannot have a website that does not load in under 3 seconds. A website with a poor loading time means that visitors are abandoning your website with no intention of returning. You can carry out a thorough audit by hiring the services of an SEO expert in Sheffield.

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What are the Critical Aspects of an SEO Strategy?

Internet users are heavily dependent on search engines, especially Google to find out about new products or services. Also, users rely on search engines to help them make sense of the search results. It is a common trait amongst Internet users to trust the brand or visit the website that appears on the first page of SERPs. But, how exactly does Google or other search engines determine which website answers the query of the users best? To help you understand this, Nhance Digital’s team of SEO professionals have listed below three aspects that play a critical role in SEO – relevance, authority and trust. Continue reading to find out how each of these aspects helps in shaping an effective and powerful SEO strategy.

Website content

If you want to appear relevant to search engines, you need to craft website content that helps the search engine bots and users understand your business model, products or services. Search engine bots are going to thoroughly analyse the content found on each page of your website and determine if it is helpful to Internet users. When the bots are able to understand the content found on your website, they will index your webpages and make sure that they are found easily.

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On-page SEO Factors – A Brief List

On-page SEO is complicated, especially since there are so many optimisable factors on each page. It can be difficult to know where to focus your efforts. This is why the SEO professionals of a reputed search engine optimisation firm in Sheffield has listed out the SEO factors that you should concentrate on.

Meta tags

When it comes to on-page SEO, meta tags are an extremely important element. They are used in myriad ways to let the crawlers, as well as, the readers know what accessing the website means. The tags that you have to optimise include title tags, heading tags, meta description and so on. All of these must be written in a manner that not only appeals to the search engines, but also to the readers.

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Effective Local SEO Tips for Small Business Owners

Dou have a local business and want more customers? If so, it is important that you implement results-driven local SEO tactics. Local SEO will give your business more exposure, enhance your ranking, attract more customers and drive traffic to your website. Below given are a few local SEO tips to help you get started.

Make use of Google My Business

It is important for your business name to pop up in Google searches because that is where your potential customers are looking for you. One of the easiest ways to be found in local searches is having a listing on Google My Business. If you do not know how to get your business listed on GMB, you can seek help from an online advertising agency in Manchester. The professionals will fill out all the information and complete the verification process by Google. They will make sure that your listing is visible to your target audience.

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Helpful SEO Guideline for Beginners

The world of SEO is both ever-evolving and complex. This is one of the biggest reasons why a lot of information for SERPs is either irrelevant or out-of-date. For a beginner, it can be extremely overwhelming to decide which tactics to implement and which ones to keep for later. Even though you have to keep updating your strategies as per the latest trends, getting success will not be possible without a strong base. Below given is an overview of the SEO basics that you need to apply as a beginner.

Research and use relevant keywords

Keyword research is a very important part of SEO. You need to find relevant keywords or phrases for your business by which your potential customers will be able to find you. When researching keywords, you need to analyse it against your competitors. Also, make sure that the keywords you use are matching with the intent of your target audience. You can make use of a combination of free and paid tools to carry out keyword research. In case you do not have the right resources, seek help from an SEO marketing expert in Bradford.

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eCommerce SEO Mistakes that You Should Avoid

So, you have successfully designed and launched your eCommerce website, and it looks fantastic. The only thing left for you now is to start driving visitors and making sales. This will only be possible when you have an effective SEO strategy in place as without SEO, your website will not be visible in the popular search engines like, Google.

Unfortunately, when it comes to SEO, a lot of eCommerce business owners tend to make mistakes. Such mistakes can have a negative impact on the overall bottom line of your online business. An eCommerce SEO specialist in Liverpool has outlined below some of the mistakes that you must avoid.

Poor keyword research

Most business and online retailers focus on using keywords that are related to their products. They do not invest any time and resources to conduct proper keyword research to find out what their target audience is actually seeking. If you want to attract your potential customers and be ranked by Google, you need to invest in proper keyword research. Also, the keywords should be analysed against the competition.

Keyword stuffing

Online retailers often think that by stuffing keywords in the content, title and meta tags, they will be able to acquire a top-ranking position on the SERPs. But, this practice is seen poorly by Google and it has updated its algorithm to find out such practices. eCommerce websites that resort to such poor practices are penalised by Google.

Copying content

Since there are so many products being offered by an eCommerce website, the website owners end up making the mistake of copying content. But, this is highly penalised by Google. It is important that you create unique, fresh and relevant content to boost your SEO efforts. Even if the products are similar, you need to have unique page content, page titles, product descriptions and so on. Google and other search engines quickly pick up on duplicate content and punish websites for it.

So, these are a few of the common eCommerce SEO mistakes that you should avoid. If you do not have enough SEO knowledge or experience, you can join hands with a professional eCommerce SEO specialist and let them handle the technical aspect. Professionals will help you to avoid such mistakes and drive up sales. They will make sure that your eCommerce store is not penalised by Google and there is a consistent flow of fresh content.

Develop Backlinks for Your Website by Following These Practices

Developing backlinks for your website requires a lot of hard work, effort, dedication and patience. Previously, it was possible to insert links to your website from anywhere online. But, today, Google has made certain changes to its regulations to ensure that websites develop only quality backlinks. The focus is more on quality than on quantity, and if you acquire backlinks through black hat strategies, the search giant will not hesitate to penalise your website. So, some of the good practices that you can consider for developing backlinks are given below.

Write shareable content

Creating interesting, easy to read and shareable content gives any website the chance to show their expertise in their niche. It gives them a chance to link their website with various webpages. The content can be a well-crafted blog post or it can be an infographic. As long as the content is original and worth sharing across different platforms, you will get high-quality backlinks. This will also help to drive traffic to your business website.

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Effective Ways to Decrease Bounce Rate for Your Website

It’s exhilarating to be able to begin your business and take it online. However, you also become part of billions of businesses already existing on the Internet. Standing out amongst all of them will be a challenge. One of the ways to make sure that you are ahead of your competitors is by ensuring that your bounce rate is less. You need to be able to drive visitors to your website and keep them for a long time. Below given are some effective ways that you can implement to decrease the bounce rate of your website.

Know your audience

It is crucial that you understand and know your target audience who will be exploring your website. If the content available on your website does not immediately offer the information that the visitors are seeking, your bounce rates will increase. You need to be aware of the needs of your audience and make sure that your website content caters to their requirements.

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What are the Different Formats of Google’s Featured Snippets?

Over the years, Google has been evolving and adding more information to the search results in order to improve the search experience. Recently, the search giant has introduced the featured snippets, which is a format that is meant to provide users with direct and concise answers to their questions. The featured snippets are found on the SERPs, but users do not have to click through to get their answers. They are known as the position 0 and appears before the organic search results.

In terms of value, featured snippets are known to increase website traffic, enhance brand awareness and boost revenue. The following are the three primary formats of featured snippets that you need to know.

Featured snippets as lists

Lists presented in either bullet point or numbered form as probably the most common form of featured snippets. They are often shown as a partial list, which the users can access fully by clicking on the link. This is the form of snippet that most content marketers chase. So, if you want your content to be featured here, you need to craft your content using numbers or bullet points so that the search engine spiders can easily crawl through the content and index it.

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A Guide to 301 Redirects

301 redirects are a convenient way to direct one page to another page without affecting the SEO rankings. These redirects are also used to drive organic traffic by optimising a website and consolidating content. However, you require the help of SEO experts in this process. Read on to know what 301 redirect is and how they impact SEO.

What are 301 redirects?

301 redirect enables one to make alterations in a website’s URL without affecting the rankings. This is an HTTP status code, which indicates that a webpage has moved to another location. A 301 redirect lets a browser know that a page is using a new URL and it will not come back to its previous location. However, for a temporary change, it will not be wise to use 301 redirects. For this, you can opt for a 302 redirect.

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