Mobile UX and Speed are Key for SEO Success

Many webmasters have come to understand the importance of link building and content marketing as part of their SEO strategy. However, at Nhance Digital, we believe that it is also crucial to think of SEO’s technical side. Since the world of SEO is ever-changing and evolving, the only way to achieving the desired results is by getting the basic technical aspects right. Amongst all the other technical elements of SEO, two of the key aspects are mobile user experience and speed. These two stand out as modern Internet users are always on their mobile devices and they lack patience.

Increase the speed of your website

In the business world, time is money. Also, users do not have the patience to wait around for a website to load. At the most, they give a website 3 seconds. If the website fails to load within that time, users simply move on to some other website offering similar products or services. So, if your website has been showing a high bounce rate, it is probably because your website is too heavy and taking a lot of time to load. As Google considers page load speed as an important ranking factor, it is not something that you can ignore.

To Read more: Website marketing firm Leeds

 

Top Tips for Hiring a Professional SEO Company

When it comes to availing professional SEO services in Sheffield, it can be an overwhelming decision because there are so many agencies to choose from. To make things easier for you, below given are a few helpful tips.

Ensure they have experience

You would want to be sure that the company you are planning to partner with has got relevant years of experience. Preferably, you would want to look for agencies that have had prior experience in your niche or brings to the table a varied portfolio of successful case studies. Do not hesitate to ask for their list of past clients to get an idea.

They must implement white hat techniques

In the world of SEO, companies make use of two types of techniques – white hat and black hat. White hat tactics are those that are approved by Google and other search engines. Black hat techniques, on the other hand, are those that can get you quick results, but once caught, your website will be banned or marked as spam. You would want to hire professional SEO services in Sheffield from agencies that strictly implement white hat tactics.

Have clear SEO goals

You will be unable to find the right SEO agency if you do not have clear SEO goals on your mind. There are many reasons why people invest in SEO. Some do it to gain online visibility or enhance the revenue for specific products or services, and some do it to build brand awareness online. Regardless of what your goals are, be sure to discuss it with your internal marketing team before contacting a professional SEO agency.

Ask questions

Before finalising an agency for their professional SEO services in Sheffield, make sure to ask questions. You can ask them about the SEO strategies that they will be using, the resources available to them and even request them for a quote.

So, when you are on the lookout for a professional SEO agency, keep in mind the above-mentioned tips. This will make your decision-making process easy and hassle-free.

 

Getting Started with SEO for a New Website

SEO is the next step after you have designed and launched a new company website. If your website is not optimised for the search engines, your target audience will not be able to find you. More than 80% of Internet users rely on search engines like, Google to find information, providers of products or services and so on. Keep reading to get an idea of how to get started with SEO for your new website.

Content and on-page SEO

The content present in the webpages is one of the most important aspects of SEO. Ensure that it is unique, original and informative. Also, it should include relevant keywords that will allow Internet users to find your website quickly.

To Read more: SEO services Edinburgh

 

What Should a Good SEO Package Have?

As an owner of a business, your main objective is to ensure that you get maximum ROI from the online marketing campaign that you are investing in. This is more true when it comes to SEO or search engine optimisation. For this to happen, you have to be sure that you are getting the services that you actually need to achieve the objectives and needs of your business. Typically, bespoke SEO packages in Manchester is considered to be the best. However, if you are an amateur in this field, below given are some of the basic services that your package should have.

Local SEO

If you operate your business locally or have a physical store, the implementation of local SEO is crucial. Your SEO package must include local SEO tactics like, Google My Business page creation, listing on local online directories and so on. The content written on your website and blog section must be relevant to the local audience. Even keyword research has to be based on the needs of the local market and customer behaviour.

To Read more: SEO packages Manchester

 

Deadly SEO Mistakes to Avoid in 2020

SEO is crucial when it comes to growing your business or brand in 2020. Without optimising your website for the search engines, you cannot hope to connect with your target audience. Over 80% of all consumers rely on search engines when it comes to searching for a particular brand or service provider. So, you would want your website to come up on the first page of the search result. This is only possible if you avoid the following SEO mistakes in 2020.

Unknown search intent

Whilst you can invest in hiring professional writers who will craft helpful content for your website, if the content is not targeted properly, it will all be done in vain. It is important that you find out the intent of your potential customers before crafting website content. The content should be on things that your target audience is interested in knowing.

Not refreshing your website content

You cannot hope for your website to keep ranking for the same old content. You need to keep refreshing the content so that it is relevant, up-to-date and satisfies the user intent. Also, you need to carry out keyword research to find out which phrases or keywords are being searched in high volumes, have less competition and a high conversion rate. You need to update your content accordingly.

Not caring for the mobile users

Having a non-responsive website will heavily cost you in 2020. This is one mistake that you must not commit. Majority of consumers are using their mobile devices to complete an online search and you will be losing out on a lot of customers if your website is not responsive.

Not using images

You have to make your website interesting and visually appealing to drive traffic. Visitors will immediately leave your website if they are faced with lines of texts. You need to balance text with pictures so that visitors can understand what your business is all about. But, you can neither put too much text nor too many pictures.

These are some of the mistakes that are still being committed by many business owners when implementing SEO marketing in London. If you want to achieve success and stand apart from your competitors, you have to stop making these mistakes. You need to keep up with the changing SEO trends and implement appropriate strategies. To know more, talk to an expert.

 

Mistakes to Avoid in Your Business Website to Boost SEO

Has it been months since you launched your website? Are you not getting the results that you had hoped for? If so, it is probably because your business website has one or all of the following mistakes. You need to fix these issues so that your website is able to perform to its optimal potential and bring you the revenue that you hoped it would.

A website that has a poor loading time

It is going to be 2020 in a couple of days and you still cannot have a website that does not load in under 3 seconds. A website with a poor loading time means that visitors are abandoning your website with no intention of returning. You can carry out a thorough audit by hiring the services of an SEO expert in Sheffield.

To Read more: SEO expert Sheffield

 

Improve Your Local SEO Using These Tips

Connecting and interacting with the local audience is important for businesses, especially those who have a physical store. You can boost the visibility of your business in the online marketplace and amongst your local customers by implementing the right local SEO strategies. Below given are a few tactics for local SEO in Glasgow that you can consider.

Ask reviews from the locals

If your business is listed on the online local directories and you have a social media page for your business, you need to get reviews from your local customers. Positive reviews can help to strengthen your reputation and it can show up alongside your business name or website in search results. Potential customers near the geographic location that you are targeting will value the opinions of others regarding your business.

To Read more: Local SEO Glasgow

 

What are the Critical Aspects of an SEO Strategy?

Internet users are heavily dependent on search engines, especially Google to find out about new products or services. Also, users rely on search engines to help them make sense of the search results. It is a common trait amongst Internet users to trust the brand or visit the website that appears on the first page of SERPs. But, how exactly does Google or other search engines determine which website answers the query of the users best? To help you understand this, Nhance Digital’s team of SEO professionals have listed below three aspects that play a critical role in SEO – relevance, authority and trust. Continue reading to find out how each of these aspects helps in shaping an effective and powerful SEO strategy.

Website content

If you want to appear relevant to search engines, you need to craft website content that helps the search engine bots and users understand your business model, products or services. Search engine bots are going to thoroughly analyse the content found on each page of your website and determine if it is helpful to Internet users. When the bots are able to understand the content found on your website, they will index your webpages and make sure that they are found easily.

To Read more: Best SEO expert London

 

Master Local SEO Strategy with These Effective tactics

If you have a physical store and wish to connect with your local audience, you need Nhance Digital’s local SEO services in Sheffield. Thanks to our dynamic and experienced team of local SEO experts, you can enhance your online visibility and come up on local searches. Some of the tactics that we implement for our clients are briefly explained below.

Consistent NAP

The first and foremost step to ranking higher in local searches is to ensure that your business information is consistent throughout the digital platforms. Consumers do not like to associate with businesses that have inconsistent information on the Internet. So, it is crucial to ensure that the name of your business, address and phone number are the same wherever your business appears on the Internet.

To Read more: Local SEO services Sheffield

 

Website Design Predictions for 2020

It is that time of the year again when you have to start thinking of refreshing your business website according to the new design trends. But, there is no need to panic because Nhance Digital’s web site design services in Liverpool can be availed at an affordable price.

If you want to know the website design trends for 2020, take a look below.

Bold typography

Bold typography or oversized lettering is becoming more and more popular as website owners try to simplify the designs as much as possible. The use of huge typography has several benefits like, drawing instant attention to your business objective or brand name. Also, visitors are much more likely to remember what was written in bold.

To Read more: Web site design services Liverpool