On-page SEO Factors – A Brief List

On-page SEO is complicated, especially since there are so many optimisable factors on each page. It can be difficult to know where to focus your efforts. This is why the SEO professionals of a reputed search engine optimisation firm in Sheffield has listed out the SEO factors that you should concentrate on.

Meta tags

When it comes to on-page SEO, meta tags are an extremely important element. They are used in myriad ways to let the crawlers, as well as, the readers know what accessing the website means. The tags that you have to optimise include title tags, heading tags, meta description and so on. All of these must be written in a manner that not only appeals to the search engines, but also to the readers.

Read More Original Content at search engine optimisation firm in Sheffield

Develop Backlinks for Your Website by Following These Practices

Developing backlinks for your website requires a lot of hard work, effort, dedication and patience. Previously, it was possible to insert links to your website from anywhere online. But, today, Google has made certain changes to its regulations to ensure that websites develop only quality backlinks. The focus is more on quality than on quantity, and if you acquire backlinks through black hat strategies, the search giant will not hesitate to penalise your website. So, some of the good practices that you can consider for developing backlinks are given below.

Write shareable content

Creating interesting, easy to read and shareable content gives any website the chance to show their expertise in their niche. It gives them a chance to link their website with various webpages. The content can be a well-crafted blog post or it can be an infographic. As long as the content is original and worth sharing across different platforms, you will get high-quality backlinks. This will also help to drive traffic to your business website.

Read More Original Content at Internet advertising company in Manchester

Want More Website Traffic? Here are a Few Things You Can Do

If you are looking for ways to drive more traffic to your website, there are a few fundamental strategies that can help you achieve that result. Some of them are given below.

Good quality content

High-quality, informative and relevant content continues to rule the world of SEO. This tactic is quite simple if you have professional writers who are great with research and have the expertise to craft original, interesting content. You can create a blog section on your website where visitors can find information regarding your brand, services or products. You can also post content on various social media platforms and other digital channels. By communicating with your target audience through well-crafted content, you will be boosting website traffic. However, if you do not have excellent writers on your team, you can reach out to a search engine optimisation firm in Liverpool and seek their professional help.

Read More Original Content at search engine optimisation firm in Liverpool

Why Should You Make Your Website HTTPS?

When it is about your business website, security plays a key role in its overall success. Recent studies have revealed that approximately 80% of consumers would not make any kind of purchase if their data is at risk due to unsecured connection. Also, more than 75% of consumers would not browse websites that are unsecured. So, if you still have not made your website HTTPS, you are probably losing a lot of potential customers.

Below given are some more reasons as to why you should immediately make your business website HTTPS.

Improved security

The primary reason is to make your website more secured so that your visitors can enjoy a better user experience. According to statistics, cyber-attack takes place every thirty-nine seconds and most of the attacks are targeted towards small businesses. Even Google has made certain changes to its ranking algorithm to provide better user experience and if your website is not HTTPS, Google sends out a warning to visitors. So, make your website HTTPS and protect the confidential information of your website visitors.

Increase in search engine rankings

Since security is one of the main criteria for user experience, you will notice that most of the websites that appear on the first page of the SERPs are HTTPS. Google does not want users to visit websites that are not secured. If you want your website to rank higher, you need to contact an Internet advertising agency in Bradford and make your website HTTPS.

Enhanced rate of conversions

Users may not have an in-depth technical understanding about secured connections, but they know better than to visit a website that is not secured. Since they want to safeguard their personal information from hackers, they prefer HTTPS websites. Since the time Google started their HTTP labelling, there has been a huge difference in the conversion rates between HTTPS and HTTP websites. Obviously, HTTPS websites have a better rate of conversion as these websites offer safety and peace of mind to the users.

More customer loyalty

More and more users are specifically looking for websites with secured connections. A secure connection provides customers with peace of mind that the website can be trusted and their private data is protected.

So, if you want to make your HTTPS, get in touch with a professional digital marketing agency in Bradford. Make sure to request a quote before joining hands.

What are the Different Formats of Google’s Featured Snippets?

Over the years, Google has been evolving and adding more information to the search results in order to improve the search experience. Recently, the search giant has introduced the featured snippets, which is a format that is meant to provide users with direct and concise answers to their questions. The featured snippets are found on the SERPs, but users do not have to click through to get their answers. They are known as the position 0 and appears before the organic search results.

In terms of value, featured snippets are known to increase website traffic, enhance brand awareness and boost revenue. The following are the three primary formats of featured snippets that you need to know.

Featured snippets as lists

Lists presented in either bullet point or numbered form as probably the most common form of featured snippets. They are often shown as a partial list, which the users can access fully by clicking on the link. This is the form of snippet that most content marketers chase. So, if you want your content to be featured here, you need to craft your content using numbers or bullet points so that the search engine spiders can easily crawl through the content and index it.

Read More Original Content at SEO companies in Sheffield

Ways to Create User-friendly Content for Your Blog

People browse the Internet for diverse reasons – resolving a query, entertainment, relaying information and so on. For each search, millions of results are made available to the searcher. With so many available possibilities, it is crucial that you connect with an SEO provider in Manchester who has a team of content writers. Professional writers are capable of creating original, information and interesting content that can satisfy users. Below given are some of the methods that professional writers use to create appealing content for a fun user-experience.

In-depth and well-researched content

It is not so much about writing content as it is about writing quality content. It is crucial that the content being uploaded on your website is relevant to your niche, products or services. It should provide your audience with the information that they seek. In order to break the mould and appeal to the audience, professional writers craft in-depth content that talk about a particular product or a feature of the product in detail.

Correct use of space

The right use of space can make a huge visual impact on the way the content has been written. You cannot expect users to read lines of text that are on top of each other or lack space. It is important that the content appears visually appealing with proper spacing in between text, headings and subheadings.

Breaking up text using images or bullet points

The attention span of today’s audience is extremely low and they get easily distracted. To keep them hooked, you need to create contact that looks visually appealing and engaging. To that end, professional writers break up text with the use of high-quality images, bullet points, numbers and so on. This helps to give the users a little break from reading lines of text.

Use of simple language

Things should be kept simple and it should not be complicated to read for the audience. Information provided must be crisp, short and relevant. If there are too many technical jargons, users will simply get bored and skip over to some other blog that explains the same things in a much more simpler language.

These are a few of the methods implemented by professional writers to create content that is aesthetically appealing and interesting to read. If you wish to overhaul the blog section of your website, connect with a professional SEO company.

How Guest Blogging is Used for Natural Link Building?

Guest blogging remains an important search engine optimisation strategy. When implemented correctly, it can drastically boost keywords rankings, brand awareness, online visibility, traffic and conversions. Successful link building takes time, but the efforts yield good results in the long run. When you hand your business to SEO experts to drive traffic and visibility, they invite guest authors to post on their content, benefitting both the bloggers and brand’s product. Guest bloggers give backlinks to their products and useful links suitable to the topic, producing organic backlinks to improve search engine rankings and brand awareness.

SEO specialists of top SEO companies in Birmingham have been using this for decades. Though search engines are always updating its algorithm to fight black hat SEO, guest blogging remains a good tactic immune to any update in search engine landscape. When it is done correctly, it brings collaboration and rich content.

Read More Original Content at Top SEO companies in Birmingham

What are Heading Tags and What Are Its Benefits?

You are ready to publish content on a website, but hold on and take a glance at the piece written. Did you use heading tags? You may miss out the tremendous opportunity of attracting people if you did not use header tags in your content. People surfuring online may not come across your content, and if they do, they may ignore it. Henceforth, heading tags are required to attract and retain the visitors and can be well-written by professionals.

Heading tags explained

They form an outline of your content. Heading 1 or H1 tag is the title or name of the content, and this is the most essential part of the writing. After H1, H2, H3 and H4 are used in numerical order, reducing its importance and size. For instance, if you are writing a blog on Thanksgiving, the heading tag structure should be:

H1: Delicious Recipes for Thanksgiving

H2: Dishes you can try

H3: Turkey and ham

H3: Deviled eggs

H3: Spinach dip

H3: Sweet potatoes

Labelling the content in a numbered or bulleted list will further make the content look organised.

The importance

Gives a structure to content– Imagine, clicking a post and finding a giant wall of text. Will you be interested to read it? You will immediately leave the article and find another suitable post. This is not the fault of the content, but it is presented before the readers. Readers look for a good headline, small paragraphs, readable texts and good images. Heading tags make the write-up easy to scan. Each header must aptly describe what is present in the paragraph.

Enhances accessibility– Heading tags use a code that let the web browsers know how to showcase a blog before the readers. These also help readers to access the content who cannot read screens. Visually impaired readers take the help of a screen reader to read the text for them. As headings are in HTML, visually impaired people know the summary of the article by listening to the headings.

Improves SEO– H1 tags are a crucial feature for SEO. Search engines analyse the headings and look for suitable keywords for a user’s search. If the heading match with the searchers, there is a better chance of the content appearing on the search results early.

Want proper headings for your blogs? Get in touch with an SEO optimisation company in Liverpool.

Effective Ways to Drive More Organic Traffic to Your Website

Ranking high in the SERPs is tough. There is cut-throat competition thanks to over 1 billion websites across the world. If you are looking to build an existing SEO campaign or struggling to get started, the following tips on organic SEO in Manchester should help you get a headstart.

Rank your content in Google’s Featured Snippet

It is possible that you have come across Google’s Featured Snippet more than once. This is a section that appears on the first page of Google and above the organic search results. This section displays answers to search queries and takes snippets from blogs, articles or other types of content that appears relevant to the question. The snippet is often a summary of the answer that the user is looking for. This appears more frequently for question-based keywords and it is considered to be rank ‘zero’. If your content appears on Featured Snippet, the link to your website will be displayed and you can expect a higher click-through rate on such results.

Boost content that is underperforming

A large percentage of most websites’ leads and organic traffic comes from a small percentage of the total content present on the website. So, to boost organic traffic, you need to improve the underperforming content. This can be done by adding relevant keywords or finding pages to push internal links from.

Understand user intent

Consumer behaviour and intent are constantly changing. You cannot craft content without knowing the questions that your audience is asking. Your content must give your potential customers that information and answers that they are looking for. This will help in driving traffic to your website. Also, it is a good idea to break up text-heavy content and restructure it using bullets, small paragraphs and subheadings. You can also include optimised images so that it is easier for the search engines to crawl and index your content whilst at the same time, easier for your audience to absorb the information.

So, these are some of the ways by which you can drive organic traffic to your website. If you want to know more, connect with a professional organic SEO company in Manchester. A professional company will be able to run a thorough audit of your website and existing SEO strategy to provide you with a personalised solution. This will help you in getting a competitive edge.

 

Basics of Organic SEO

Businesses having a website can widely gain advantages from understanding organic SEO. This is the process of optimising the website and HTML to improve the website ranking on search engines. In this way, potential customers can search your business easily and quickly. Here are a few steps in which organic SEO must be done.

Understand your customers first

Before entering the world of SEO, you must understand who are your customers and what are they looking for. Figure out the keywords that your customers might use whilst searching for products or services on Google. This is when you need to consult experts who can help you in keyword research. First, determine what are your popular services, and then, consider both diverse and similar terms that users can use to search. Another way to get more ideas on phrases is to type relevant words into Google and look at the parallel searches in the dropdown.

Perform keyword research

This step is crucial because it will help one to determine which phrases and words people are using to search a brand’s products or services. However, this must be done by specialists who master organic SEO in Birmingham. There are certain things to look for when researching like, keyword difficulty, monthly searches and competition.

Determine localised keyword search

A vital thing to note is that the localised searches will have an impact on the search engines. For instance, if you live in Los Angeles and looking for a photographer, it will not be helpful to view the results of lensman from Atlanta. This is why the search engines take into account where you are at present when you look for a particular item. Google shows you the list of business which is near you. Using keywords like, “photography in Los Angeles” or “photographers in Los Angeles” instead of just “photographers” will help you in facing competition. Setting up Google My Business will help your brand to appear in local searches.

Update HTML

Whilst updating your website’s copy, make sure that you embed changes in HTML, particularly in H1 and H2 title tags along with URLs and meta descriptions. Placing relevant keywords in your HTML and URLs help in ranking.

These are a few ways in which you can start the organic SEO initially. Take the help of professionals and see how your website reach good ranks within a few months.