Useful Digital Marketing Solutions for your Daily Marketing Problems

Difficult is a simple word, and the term marketing is closely associated with it. Digital marketing is not an easy task. Marketers often face problems in their daily business activities. Taking a business to the apex of the charts is more about digital marketing solutions than brilliance, which encourages internal teams to work as a single, united force. Luckily, the problems are not unusual and there are effective solutions available for them:

# Review Existing Digital Marketing Tactics

You must have a precise idea of the category you use to weigh success before you apply alterations. Are you able to respond to every customer query in an efficient way? Which social channels are relevant and what kind of content is able to bring steady conversions?

Diagnosing where your content goes and the rate of conversion it generates will provide you with the information you need to boost or cool down specific approaches.

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Fresh SEO Strategies to Help Maximise your Business Output in 2019

Several agencies may have already planned their SEO strategies for this year whilst a few may already be executing theirs. There are various elements to focus on including the process of search engines handling the search requests. As the top SEO companies in London sees it – content is probably going to be a core tactic for a favourable outcome in 2019. Also, mobile devices will play a prominent role in search engine optimisation. Considering everything that matters, here are a few important SEO strategy tips that you should follow this year:

# Content is the Key

Quality content was critical before and it will continue to be so even now. It is important to make sure that your domain is rich in content and makes additional use of various platforms for content. Infographics, webinars, videos etc. are some other content types apart from articles, which you can use effectively.

Creating a plethora of content with the hope of generating backlinks is not going to work. Google has gone through some changes regarding its content algorithm and now prefers quality content with useful information.

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The Amazing Benefits your Website can Avail with Link Building

Link building has been a crucial part of search engine optimisation strategies for over a decade. But now, it has become an issue of discord in the SEO community. Many people have started to believe that link building is dead. Some also think that they should avoid it altogether. If you have similar thoughts, you should know that link building is not only effective but also necessary for your website’s prominence and that is exactly why you should consider a company that offers affordable link building service. Here are only a few of the benefits you can get from it:

# Page and Domain Authority

Google considers the quality and quantity of a page’s inbound links during the process of determining which pages it should rank for a certain query. The amount of relevant links that leads back to your website establishes a large part of its authority. This means you will acquire higher inclination on all of your pages when you invest yourself in enhancing the quality of your link development.

# Brand Visibility

By making contact with new sources for guest posting, you are creating a new opening of an audience to make your brand visible. Such sources look for new content opportunities and an affordable link building service will help you provide them with that chance. Whilst doing them a favour, you are also getting a free shout-out with readers who did not know about your existence.

# Improved Competitive Edge

Links are visible to all. They cannot be masked or hidden. When you engage in building links and merge a bit of tactful competitor analysis with it, you obtain the ability to figure out where they are acquiring their links from. You can then aim at those sources to earn your own links.

# Credibility & Trust Indicators

By achieving placement on a renowned publication, you are vested with the ability to show it off. A lot of businesses showcase logos of the publications they have been a part of. It acts as a badge to prove your participation on that source. Using such badges on your website adds credibility and authority, leading to a higher rate of conversion.

If your brand can use more recognition, search visibility and traffic, you should avail an affordable link building service for an effective link development campaign.

What Can You Learn by Engaging Professional SEO Consultant Services?

Search engines like, Google continually employ an ever-changing set of algorithms and technical parameters when it comes to ranking companies in their search results. To dominate your niche, you need to stay up-to-date with the shifting scenario and also know for sure that your present tactics are working.

The easiest way to track, monitor and improve your SEO efforts is by hiring the services of professional SEO consultant in Leeds. Some of the services that a consultant offers are given below.

• Website audit: An in-depth website audit allows the consultants to dig into your present state, identify the areas of concerns and offer recommendations for rectifying those issues.

• Competitive research: Studying your online competitors is one of the best ways to learn about your market standing. A professional SEO consultant service provider will have all the tools and resources needed to carry out deep research. The professionals will provide information regarding your competitor’s keyword usage, websites, content and also their performance. They will even tell you how to make use of the information for the benefit of your business.

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SEO Tips from 2018 that You Can Still Use in 2019

In the field of SEO, things are changing with every progressing year. But, not everything. There are still some SEO tactics from 2018 that you can continue implementing in 2019 to help with your ranking. Here, take a look.

• Mobile-optimised website: Today, a majority of users access websites on their mobile devices. The traffic generated from mobile searches surpassed desktop searches by more than 50% in 2018. It drove Google to change their indexing and roll out the mobile-first index where mobile-optimised websites are given more priority. This trend is continuing to be important and will remain so beyond 2019.

 

 

• Fast loading websites: The Internet users did not like to wait for a website to load beyond 3 seconds. They do not enjoy it today and they will not enjoy it tomorrow. Also, with more and more content being accessed by mobile devices, the page load speed of a website is extremely important. Faster loading websites will be shown high up on search engine rankings than slow loading websites.

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SEO: How to Drive Traffic in 2019?

All types of business, irrespective of their size, want to rake in more website traffic. As a business owner, you also must have tried various tactics to get traffic like, optimising keywords, gaining backlinks and so on. But, despite all your efforts, you failed to see the traffic increase. This is not entirely your fault and is no way an indicator that you are doing something wrong. The thing with SEO is that it is constantly changing and to what worked last year may not work now. You have to be on your toes and stay alert to really make a difference.

Let go of the standard practices and try something new. Given below are a few helpful SEO tips that you can implement to get website traffic in 2019.

# Create Engaging, Interesting and Informative Content

When it comes to content, the trend is to produce extended content. The longer your content, the higher are your chances of driving traffic. The beauty of long-form content is that it is filled with information and receive a lot of backlinks. Even the ranking is high since searchers today are always looking for the best and detailed answer to their query. Another benefit is that you can add your desired keywords without entering the ‘keyword stuffing’ territory.

# Rank in the Featured Snippets

If you have been investing in digital marketing for a few years, you must know that featured snippets is the #0 of search engine rankings and above the #1 position. Google is increasingly showing featured snippets to its searchers with a question. The idea behind this is to provide the Internet users with answers to their questions instantly, and therefore, saving them from having to click through different links to find the right answer. The search giant is focusing its efforts in making it easier for users. So, by trying to get your website to rank in the featured snippet, you can expect to see a massive influx of traffic.

# Create Linkable Assets

Sharing content is a surefire way of increasing traffic. You have to create content that will compel people to share it with others. Infographics, case studies, ebooks and interviews are some of the content formats that you can use for building links and getting traffic.

For a more in-depth understanding, you can talk to professional SEO marketing companies in Birmingham.

These Simple Questions are the Gateway to Choosing a Good SEO Company

You have started a new business in London or maybe you want to develop your business faster, you need to establish your presence online by ranking your website above others. Incorporating the best off-site and on-site SEO practices in your website’s marketing strategy will increase the odds of your page being ranked at the top of your search engine’s organic results. What if you do not know how to implement proper SEO or you have tried everything you knew and still did not acquire traffic? You may want to bring in an SEO agency.

So, how do you choose an SEO company? Asking yourself the below-mentioned questioned can help you find the right match:

# What Kind of SEO Agency Fits Your Requirements?

SEO agencies are available in various shapes and sizes. They are bigger teams that consist of members specializing in different components of SEO. If working with a big team is something you do not want, you may choose to work with an individual SEO consultant or SEO specialist. Although solo workers will cost you lesser than SEO agencies, you might not get everything that an SEO company in London can provide.

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What are the Tasks of an Organic SEO Consultant in Birmingham?

A thriving online presence is key to your company’s success. In this realm, search engine optimisation or SEO is the most important marketing activity that you need to consider. SEO offers endless possibilities for link building, organic traffic growth and search engine ranking. However, a lot of businesses have trouble attaining objectives on their own. If you are facing the same issue, hiring the services of an organic SEO consultant to further your brand name in the online sphere will be your best solution.

Want to know what an SEO consultant actually does? Take a look below at some of the tasks handled by a professional consultant.

• Keyword research and analysis: Understanding the phrases and words liked by your audience is the first step to optimising and creating website content. An SEO consultant performs analysis and prioritises the keywords that will make a huge difference to your overall SEO efforts. They even perform competitive analysis.

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How Does SEO and Content Work Together?

Content marketing and SEO are two different elements that work well together. They rely on each other for successful implementation. Whilst both the processes tend to work separately on the exterior, it is critical to understand that they are indivisible and are equally required to increase your website’s traffic. In order to learn about the combined might of SEO and content marketing, you need to understand how they are connected.

Understanding the Relation Between SEO and Content Marketing

You know the common internet marketing phrase “content is king”, which is true. You will not rank well if you do not have quality content. But, in order for internet users to find your good content, it needs to be supported with a sound SEO strategy.

# Where They Differ

Their core difference can be described in this way – content marketing is holistic and wide-ranging, whereas SEO is technical and narrow. Whilst they may seem to entirely opposite, this is the very reason behind the effective functioning of their fusion.

# Where They Overlap

Although there are a lot of differences between content marketing and SEO, they also overlap in many areas. Using the overlap to your website’s advantage is the simplest way to earn visitors for your page. So, where do content marketing and SEO overlap?

• Good content creates authority: Many factors are responsible behind your website to rank high on search engines. One such factor is the quality of your content. As content is used to convey keywords and reach audiences, growth in the number of visitors will rank you higher and establish authority.
• Optimising keywords with the content: Keywords are used in the content to reach niche and diverse audiences. This happens with the natural use of relevant keywords in your content.
• Rank pages with content and SEO: You cannot rank high on search engines without the creation of fresh, quality content. With the creation of new pages, you also increase the chances for better reach and new rankings.

Earlier, experimenting with the metas, random usage of keywords and altering link structures would help in traffic growth. Today, a proper understanding of the relation between SEO and content marketing, and taking advantage of their overlap is the key to generating traffic, which the SEO marketing companies in London are adept in doing.

SEO Checklist: Steps to Optimise Your Website

Search engine optimisation’s goal is to have the search engine spiders find your website and pages, as well as, specifically rank the page relevance so that your website is at the top of the SERPs. SEO is not a one-time process, but requires tuning, maintenance and continuous monitoring and testing. Given below are a few basic steps to optimise your website.

# Target Market Analysis

• Website analysis: Analysis of visible text, keywords, metadata and code to determine how you are positioned for search engines is important to decide your future strategies.
• Competitive analysis: Assessment of present search engine rankings and content keywords of competitive websites will help you determine a results-driven search engine position tactic. To begin the process, pick the top 5 results in the Google listings.
• Keyword nomination: Develop a prioritised list of targeted search terms that are related to your market segment and customer base. You can avail professional SEO optimisation services in London to ease the research and selection process.

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