Google continually updates and adjusts its algorithms so that webmasters are unable to manipulate the search results. Unless you are keeping up with the changes, you will end up generating backlinks in ways that will make the search giant penalise your website. You need to focus on building a natural backlink profile so that your website is protected from being tagged as spam by Google. Some of the techniques that you can use to build links are given below.
Link reclamation
Link reclamation refers to maximising the search ranking and online visibility of your website. It can be divided into three categories:
- Requesting a link for brand mentions that are unlinked
- Fixing broken links to your website
- Finding out the uncredited use of your materials that are copyrighted, such as videos, pictures and so on, and asking for accreditation
Guest blogging
Guest blogging is one of the most popular and easiest ways to acquire backlinks that are trustworthy and of the highest quality. All you have to do is find guest blogging platforms that have a high domain authority. You need to go through their guidelines for article or blog submission, and accordingly create a guest post. The guest post can have a link to your website in the author bio. This will drive traffic and visitors to your website.
Fix broken links
Broken backlinks typically point to a 404 error webpage. This is bad news for any website as Internet users do not like to see this error. If you find broken links and have something to replace it with, you need to connect with the webmaster. You have to make sure that the content you have is relevant to the broken link. When you replace the broken link with your content or a link to your website, you will be providing users with a great experience. Also, the owner of the broken link will appreciate this.
So, these are a few of the brilliant ways by which you can build a robust, results-driven backlink profile. If you need any additional help or want a bespoke link building strategy for your website, contact a professional SEO agency in Manchester. The professionals will take care of your needs and make sure that your backlink profile is in accordance with the rules and guidelines laid down by Google. Your website’s rank will improve significantly with their help.
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