Important Facts about Online Reputation Management That You Must Know

Reputation has always been important not only to businesses and brands but also a variety of other organisations and individuals. After all, reputation is what drives people to buy services and products from a company or get in touch with a person. Nobody likes to be seen dealing with a disreputable organisation or individual. In the era of the internet and social media, it has become more important than ever to focus on your reputation.

Due to the increasing role played by the internet in people’s lives, it has become necessary to know what people are saying about you. After all, it does not take long for people to find out about your online reputation, irrespective of whether it is nice or bad. Here are a few important things that you ought to know about online reputation.

Search Engines Don’t Care About Reputation

Search engines like Google are neutral when it comes to your reputation. Their main aim is to show relevant and popular results. Therefore, when people search about you, the most relevant results will be shown first. If these results are negative posts about you then people will associate them with you instead of the positive ones. By managing your online reputation, you can ensure that only the good things are shown first.




Backlinks in SEO: What Do You Need To Know About Them?

When it comes to SEO, one of the terms that you are sure to come across is backlinks. As you may already know, backlinks are basically the links, present on other sites, which point to your own site. As any SEO link building company knows, backlinks are one of the most important factors used by Google for ranking sites. As a result, it is a good idea to learn as much as you can about them.

Basics of Backlinks

A backlink is created whenever someone posts a link to your site somewhere else. This can also be a comments box. Earlier, all links were considered for ranking purposes including those that originated from spam sites. However, this is no longer the case. Now, Google only considers links of a good quality. The quality of backlinks is determined by the authority of the site it comes from. More importantly, Google imposes a penalty if there are backlinks from spam websites among other things. Relevancy of the origin site is also a must.

As long as these points are maintained, you can derive a number of benefits with backlinks. Here are a few of them.



The Top SEO Myths That You Need To Stop Believing Now

For someone running a business or is involved in marketing, SEO is easily one of the most common terms they will come across. Of course, this is to be expected considering the immense role played by search engine optimisation in their success. Be that as it may, the fact is that there are several misconceptions and even myths perpetuated about SEO. Some of these myths may even end up crippling your ability to be a success. As a result, it becomes vital that you learn to separate the fact from the fiction. This is essential even if you have hired a search engine marketing agency to handle SEO for you.