Startups and new businesses are constantly in a dilemma as to whether they should invest in SEO. The confusion stems from the fact that a lot of digital marketing experts are considering SEO to be dead. However, this is far from the truth. What has actually happened is the evolution of search engine optimisation. So, if you are still implementing the outdating tactics like, keyword stuffing and low-quality content, you need to stop right now. Talk to SEO optimization professionals and craft a new SEO strategy that takes into account the latest trends and search engine algorithm changes.
However, if you are still in doubt whether investing in SEO is a profitable decision, here are some reasons to consider.
Search engines acquiring more market share
Today, approximately 90% of customers check online reviews before making a purchase and this number is expected to increase. Industry insiders believe that it will not be long when virtually everyone is looking for products or services online. So, if you want your business to be found by the right audience, you need to have organic SEO in place. Without this, it is will be extremely difficult for your customers to find you and they will go to your competitors.
Rise of local bandwidth pushing local SEO
Surveys and reports recently suggested that traffic delivered to mobile devices is surpassing desktop traffic. This dramatic explosion in the usage of mobile devices has given rise to a new world of SEO techniques for companies and local search engine optimisation is one such tactic. Prior to this, very few online businesses focused on being known locally.
When compared to other forms of digital advertising like, social media marketing, PPC campaigns or buying leads for email marketing programmes, search engine optimisation is affordable and provides high ROI. Even though PPC and social media are important for driving revenue and creating a favourable brand identity, organic SEO remains a bedrock of your web presence in several ways.
The effectiveness of SEO is not going away anytime soon and probably, your competitors have already invested in this marketing channel. Do not allow your competitors to manoeuvre you by ignoring this valuable tool. For more information regarding how optimising your website for the search engines will fetch your business and revenue, get in touch with an SEO agency.