Win SEO competition using these link building tactics

 

If you are competing for getting more organic search traffic, you cannot do so without implementing effective and results-driven link building strategies. Some of the strategies that providers of high quality link building service recommend are given below.

Broken link building

For many different reasons, the webpages on your competitors’ websites might get deleted. When such things happen, the links that are leading to those websites are said to be broken. Typically, any website can have over 1000 broken links that might be pointing towards them.

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Link building tactics that you should avoid in 2020

 

Did you think that link building is dying because some of the tactics do not work as effectively as before? If so, you need to re-evaluate your thinking.

High-quality backlinks continue to be a major ranking factor and this is one of the reasons why Google has gone ahead and made some changes to its algorithms. The purpose of the algorithm update is to weed out links that are spam and to discourage link building strategies that are manipulative. This is why you need to drop the unethical link building strategies and partner with an affordable link building service Provider specialising in white hat link building tactics. But, before that, you need to know that strategies that you should avoid and those are given below.

• Links acquired from user-generated content: Whilst providers of affordable link building service make use of social media websites, blog comments and forum discussions to get quality backlinks for their clients, this is one of the most abused tactics. So, when using this strategy, it is important that you keep a watchful eye and make sure that this tactic is not being abused. It is very easy for anyone to comment on any blogging website or forum and sneakily include your website link. Ensure that does not happen and if it did, make sure to remove it.
• Unnatural links: Unnatural links refer to those links that come from practices like, automated link building, reciprocal linking, PBNs and so on. These are basically black hat techniques and Google is able to easily identify unnatural links. The search giant wants users to be guided by natural links, and therefore, you must avoid getting unnatural links.
• Low-quality, paid links: Google does not like the selling and purchasing of links. If you get involved in this practice, you might get penalised for it.

If you wish to know more about the link building tactics that you should avoid in 2020, speak to the providers of affordable link building service. The professionals will be able to guide you the right way.

What are the traits of a top digital marketing company?

Today, you have multiple options for almost everything. Be it a toothpaste or clothes or a job. But, when it comes to selecting one of the best digital marketing companies, it becomes a daunting task. Since the options are too many, one might easily get confused. To make things easier, here are some of the traits of the best agency.

A dynamic team of experts

The best digital marketing companies work with a competing staff that has experience and expertise in almost all the areas of SEO and digital marketing. The staff would be capable of handling all the responsibilities of planning and executing SEO campaigns, and work in total sync with the other members of the team.

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How to Grow Your Local Business with Digital Marketing?

Digital marketing is not a one size fits all solution. Local or small businesses often overlook the importance of online marketing or they purposely restrict themselves. Yet, thanks to the advancement of Internet capabilities, online marketing opens up a huge marketplace that must not be ignored. Moreover, partnering with digital media marketing companies like Nhance Digital proves cost-effective in the long-term. Internet marketing is not as expensive as traditional marketing and it gives small or local businesses a chance to compete with their larger competitors.

Read on to know the digital marketing strategies that our team of SEO professionals consider essential for growing local business.

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SEO Trends that Matter Most in 2020

2020 is proving to be a crucial year for SEO. With the constant changes in search engine algorithms and forever evolving consumer behaviour, it is vital to take charge of things before the changes become too overwhelming. This is why you must make the most of the new trends with the help of professional SEO marketing companies in Liverpool like Nhance Digital and craft an effective SEO strategy.

Content based on search intent

Today, it is no longer enough to simply throw a few keywords into an article or a blog post and expect it to show up in the SERPs. The main reason for this is that Google does not just show results on the basis of keywords, but the results also take into consideration the search intent of the users. This basically means that Google and other search engines are showing exactly what users are looking for.

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How Can You Stay Ahead in Your Local SEO Game in 2020?

Local SEO is important for all types of businesses. Many of the local SEO tactics can be part of a larger SEO strategy as their benefits go beyond the immediate service area of a brand. Utilising Google My Business is one of the easiest ways to optimise your business location. However, there are other strategies that you can implement. Some of the tactics that Nhance Digital’s local SEO professionals employ are explained below.

Address in the footer

To most, this might seem like a small detail. But, placing business address in the footer helps search engines find websites and associate them with specific locations. This is abbreviated as NAP, which stands for Name, Address and Phone Number. It is crucial to ensure that the NAP is identical everywhere.

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Local SEO Tips for Your Small Business

When it comes to generating leads for your local business, local SEO is simply unbeatable. It is what connects your local community to your local business. With time, local SEO strategies are becoming increasingly important for small businesses.

Here are some secrets to local SEO that every small venture requires for success.

Begin with the correct keywords

In case you have heard about SEO before, you definitely know that you need keywords. When you go local, the keywords need to represent your business but in a way the customers perceive it. The reason is – your idea of what your business is all about may differ from what your customers think about it. To that end, choose keywords that customers would actually use while looking for a business as yours.

Tailoring your keyword choices to equal the real local searches that people make is going to ensure your local business tops the search engine results.

For example, you may be under the impression that the most appropriate keyword for your laptop rental website is ‘rent a laptop’. However, searchers might type more specific topics like ‘how to rent a laptop’.

Do not ignore titles, tags and locations

The providers of local SEO services in Birmingham often emphasise on titles and tags as Google’s algorithms prioritise these while determining a website’s rank for any keyword. However, the local aspect also involves including the location of your target audience in the titles and tags. Mention the zip code, as well as state along with the location in the title tags. This approach lets Google and other search engines know that you are trying to perform local SEO services. Or else, you will have numerous competitors who use the same keywords and offer the products or services.

Think about handheld devices

If you are trying to optimise your local website for SEO services, you cannot ignore the handheld devices. This is because most people use mobile devices to look for local businesses. If someone has to look for a Continental restaurant in Sussex, he will simply bring out his phone from the pocket and type ‘Continental restaurant in Sussex’. Always make sure that your website is prepared to offer the best possible experience to the mobile users. This means it has to be mobile optimised.

The aforementioned strategies are useful to rank your local business so that you can stay ahead of competitors. Talk to a professional for more information.

Top Things an SEO Consultant Can Do for Your Business

If you are a business owner and are trying to rank your business on search engine result pages, you might have to approach a specialist. While he manages your search engine ranking and online visibility, you can focus on your work.

Take a look at the article to learn what a specialist, offering SEO consultant services can do for you.

Get a grasp of the marketing goals of the client – The consultant tries to understand the goals of the client, his position in the competitive industry and business niche.

Optimise web page – He makes use of on-page SEO mechanical elements like text structure, H-tags, formatting and images. At the same time, he utilises his knowledge and skills to integrate keyword phrases, stem keywords, opt for latent semantic indexing keywords and keyword synonyms.

Research and analyse keywords – Performing keyword discovery and prioritising keyword targeting strategy for long-tailed keyword phrases is one of the most important steps followed by a consultant.

Map keywords – He assigns keyword phrases to individual web pages for staying organised on certain topics. By planning and implementing keywords, you can avoid cannibalization issues later and boosts pillar pages as well as topic clusters.

Achieve high ranking visibility on key search engines – The expert attains the top ten ranking positions on search engines for money keywords on internal landing pages, the home page, published articles or blog posts. With their help, you can create a new momentum in ranking your keywords from nowhere to the first page of search engines, thus focussing on improving results in knowledge graph cards, click-through rate or Youtube video carousel results.

Keep user experience in mind to convert better – By optimising the website, the expert can lower instances of page abandonment, improve the experience of visitors, increase the time spent by a visitor on a page, enhance page views and increase the click-through rates in search engine result pages.

Identify and resolve technical SEO issues – A consultant diagnoses and tries to find a solution to pagination, canonicalization, 301/302 Redirects, 404 errors, broken links, crawl errors, duplicate content, server errors, wrong site maps, robot.txt file, the poor structure of URL, missing Alt attributes and slow loading speed of a website.

Now that you know what an SEO expert can do, pick up your phone and call a reliable service provider without much ado. He will assist you throughout the process.

Powerful Link Building Strategies for Your Business’ Visibility

Link building cannot be ignored when you are trying to improve the visibility and ranking of your website. Irrespective of what industry you belong to, the only way to upgrade your website’s position on search engine ranking pages is to opt for link building services.

Here are some strategies worth taking a look at.

Internal Links

Links that go from page to page on a website are called internal links. It is quite often not given much importance and is a great way to assist people to explore your site better. Linking a good keyword phrase on any of your pages to the home page or another inner page of your website, having more data, keeps visitors for a longer time than usual.

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Featured Snippets: Things You Need to Know

Featured snippets are the two words that are making webmasters sit up and take notice. This is the elusive position 0 ranking and even though it does not directly help with ranking, it indirectly helps websites get more online exposure and drive more traffic. The reason why it is not called position 1 is because it is not always there. Featured snippets show results that consist of about four lines of text and it appears inside a box. This box generally appears when a question has been asked and Google is able to find a well-optimised, concise answer.

How to get featured snippets in search?

For featured snippets, it is crucial to structure content for the readers and not for keywords. Whilst creating content, keep in mind how you would want an answer to appear. It is a known fact that users want answers quickly and this is the reason why Google has added featured snippets.

To help Google, you can structure your content by starting with a question and followed by the answer to that question. You can also provide examples and comments regarding a particular topic.

You can also make use of lists and ensure that they are exhaustive so that the search giant prompts clicks to your business website by adding ‘more items’ at the end of the featured snippet.

You can also provide graphs or tables to present information in a much simpler and clearer manner.

Moreover, do not forget about the conventional SEO methods. Make use of header tags and make sure that all images are accompanied by text. For users and Google, keep the paragraphs less than 55 words.

Type of content to get a featured snippet

Your content needs to provide answers for questions that users are asking. Your content should satisfy the search intent of the users and you need to target these 3 search intent:

1. Transactional
2. Navigational
3. Informational

When you are creating content, make sure to break it up using bullets and numbers. Also, keep the number of words for each paragraph short. You can also create content in the question answer format.

If you still face trouble having your content on featured snippets, you can reach out to a professional SEO services company in Liverpool. The experts can help craft content for your website that will get featured in the elusive position 0.