So, you have successfully designed and launched your eCommerce website, and it looks fantastic. The only thing left for you now is to start driving visitors and making sales. This will only be possible when you have an effective SEO strategy in place as without SEO, your website will not be visible in the popular search engines like, Google.
Unfortunately, when it comes to SEO, a lot of eCommerce business owners tend to make mistakes. Such mistakes can have a negative impact on the overall bottom line of your online business. An eCommerce SEO specialist in Liverpool has outlined below some of the mistakes that you must avoid.
Poor keyword research
Most business and online retailers focus on using keywords that are related to their products. They do not invest any time and resources to conduct proper keyword research to find out what their target audience is actually seeking. If you want to attract your potential customers and be ranked by Google, you need to invest in proper keyword research. Also, the keywords should be analysed against the competition.
Keyword stuffing
Online retailers often think that by stuffing keywords in the content, title and meta tags, they will be able to acquire a top-ranking position on the SERPs. But, this practice is seen poorly by Google and it has updated its algorithm to find out such practices. eCommerce websites that resort to such poor practices are penalised by Google.
Copying content
Since there are so many products being offered by an eCommerce website, the website owners end up making the mistake of copying content. But, this is highly penalised by Google. It is important that you create unique, fresh and relevant content to boost your SEO efforts. Even if the products are similar, you need to have unique page content, page titles, product descriptions and so on. Google and other search engines quickly pick up on duplicate content and punish websites for it.
So, these are a few of the common eCommerce SEO mistakes that you should avoid. If you do not have enough SEO knowledge or experience, you can join hands with a professional eCommerce SEO specialist and let them handle the technical aspect. Professionals will help you to avoid such mistakes and drive up sales. They will make sure that your eCommerce store is not penalised by Google and there is a consistent flow of fresh content.
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