Top 2022 Trends In SEO Services You Must Know

Search engine optimisation has always played an integral role in attracting the target audience for online businesses. Since SEO trends are continuously evolving, keeping up with the pace is crucial. As a professional SEO agency, NHANCE Digital makes it a point to follow trends and adapt our SEO services in Sheffield accordingly. Read along to find out the trends we have compiled for 2022 and beyond. 

1. The rise of long-form content 

SEO services trend indicates long-form content will bring results in 2022. So, if you have not yet considered shifting your attention to crafting high-quality content of 1000 or more words, you need to start planning. Long-form content is expected to get better ranks on search engines.

However, writing long-form content to follow the trend will not be enough. You need to keep your readers engaged, and therefore, your content must be well-crafted and interesting. Furthermore, you must create proper structure and format your content using H2 and H3 subheadings, bullets and lists to break the content into several sub-sections.

Properly structured and formatted content is easier to read and retain. Also, the content must be scannable, so readers do not have to go through the entire content to find the information they need.

• Mobile-friendliness is mandatory 

Google rolled out Mobile-first indexing in 2019, but even in 2022, some websites are not optimised for mobile. If you are one of them, you need to take steps to optimise your website for an incredible mobile experience.

Since Google is giving first preference to mobile-friendly websites when ranking them on SERPs, you cannot ignore this any longer. A desktop-only website version will not drive traffic or take your online business to the next level. You must create a responsive website that functions seamlessly across devices.

• Cater to the standards of E-A-T

The quality of content is one of the essential factors for ranking. But even after Google and other search engines’ emphasis on content quality, people still wonder about the meaning of content quality. Simply put, content quality refers to being valuable, engaging and adhering to the EAT principle. According to this principle, your content must be reliable and showcase authoritativeness and expertise in your niche. 

Do you need help keeping up with the changing trends? Connect with NHANCE Digital and enlist our bespoke SEO services in Sheffield. Our team will walk you through the process.

Actionable Tips To Boost Your Content Marketing Strategy

Businesses trying to grow their web presence cannot ignore content marketing. Content is defined as the experiences and information a business offers its existing and potential customers. It forms an important part of digital marketing strategy and focuses on attracting and retaining customers by providing them with the materials or information to connect with a brand. At NHANCE Digital, we offer competitively priced content marketing services to help businesses augment brand awareness, general online sales and sustain brand loyalty. 

By crafting and publishing relevant content, businesses can encourage positive customer actions that will generate traffic, leads and sales. So, here are a few actionable tips to level up your content marketing plan. 

Use evergreen content to stay relevant 

The Internet is saturated with web pages, articles, blogs, videos, and media when it comes to content. Every second, media is being uploaded and hence, ensuring your content remains relevant and visible is a challenge. This is why you need to focus on crafting content that can remain relevant for longer periods, such as evergreen content. Evergreen content will always be relatable and topical, will not expire in the short-term and will continue attracting and engaging users. 

Evergreen content drives more traffic and has a lower maintenance cost because you don’t have to keep replacing or updating it. So, you must consider including this type of content in your content marketing strategy. 

Interact and engage with your audience with a CTA

Ideally, you must present content in a conversational and interactive tone instead of passively providing information. A CTA or call to action must speak to your audience directly and encourage them to take action. It must prompt an interaction, a positive response, or a consumer’s sale. 

Therefore, it is important to invest time and effort in coming up with specific phrases or words for the CTA to establish your business’s image and connect with the audience. The CTA can even be incorporated into advertisements, sales scripts, web pages and social media platforms. 

Blogging is an effective way to build connections 

Blogging is an excellent strategy for businesses trying to reach out and engage with their target audience. Blogs can be integrated with the business website or posted separately on blogging websites. Whatever the case, blogs are an effective way to interact with your existing and potential customers on an intimate basis whilst giving them more information regarding your products or services. 

Whilst these are a few adjustments you can do to your content marketing strategy, you can reach out to NHANCE Digital to avail yourself of our professional content marketing services. From conceptualisation to content delivery, our team will handle it all. 

What are the benefits of availing SEO consultant services?

The Internet has emerged as a one-stop solution for marketing your goods and services, and search engine optimisation helps in spreading the word quickly and efficiently. By implementing the right SEO tactics, you can build your brand online and achieve your business goals. But, for that, you need to connect with SEO consultant professionals who will help you with every aspect of SEO, from the research stage to campaign creation and its execution. Below given are a few wonderful advantages of hiring SEO consultant services.

Opportunity to increase traffic to your website

You can drive more traffic to your website if you can achieve a top ranking position in the SERPs. A high ranking position can give you the online visibility that your business needs to drive traffic. This can only be achieved through the correct implementation of the right SEO tactics. SEO consultants can help in determining the strengths and weaknesses of your website, and also help in carrying out proper keyword research that will help with positioning your website better in the SERPs. SEO consultants can also suggest changes to website design, meta title and description, and so on.

Raise the awareness of your brand

If your business name flashes on the first page of the SERPs, it means that you are developing your brand properly. Proper brand awareness will lead to building trust and credibility amongst your customers. SEO consultants can give you the right suggestions on how you can best market your brand online so that you are able to stand out from the rest.

Offer high ROI

There is no point investing in digital marketing if you are not getting the right return on your investment. By hiring the services of an SEO consultant, you can determine the reason why your SEO campaign is not working. Also, these professionals can help you analyse the strategies that are in place, find out their strengths and weaknesses, and provide recommendations to better the strategy to achieve better results.

So, if you are considering or already have an SEO strategy in place and need help, you can engage the services of an SEO consultant. A professional will be able to tell you the things that are working, the things that are not and the things that need to be added. They can help your business grow.

 

Effective ways to get quality backlinks

Backlinks refer to incoming hyperlinks from different websites to your website. Top-quality backlinks are regarded as one of the top Google ranking factors. But, it is not enough to get as many backlinks as you can as Google lays more emphasis on backlinks that are of good quality. So, your focus should always be on acquiring quality backlinks. Below given are a few ways by which you can achieve quality backlinks. Alternatively, you can reach out to providers of professional SEO link building service.

Craft valuable content that piques interest

Creating original and valuable content is one of the best ways to get high-quality backlinks. Good quality content will help you generate links organically from websites that are relevant to your niche. Also, such content will compel the readers to share it with others.

Search for good linking candidates and request them to link to your website

For this, you need to carry out an analysis of your competitors and find out the websites that are linking to them. To find such websites easily, you might have to use certain tools that a professional link building company can help with. The next step is to great interesting content and reach out to the owners of those websites, along with other influencers and online authorities in your industry and requesting them to link to your website.

Find high authority domains

You need to find domains that have a high authority and are considered credible by Google. This will help improve your chances of ranking high in the SERPs. But, finding such domains on your own might prove to be a daunting task, and therefore, you may have to seek help from the link building experts.

Focus on achieving link diversity

The search giant gives emphasis to link diversity. This is why it is better to get one link from different websites than getting multiple links from one website. But, make sure that the links are coming from websites that have high authority.

So, these are some of the link building methods that you can implement to get good quality backlinks to your website. If you create a good, strong link profile, you can rise in the eyes of Google and convince the search giant to make you rank higher in the SERPs. You can also drive traffic to your website by getting high-quality links.

 

Things you should know about link building

Link building is one of the most important SEO strategies where webpages are made to link to each other by getting hyperlinks from relevant websites. It allows Internet users to easily navigate between various pages and find what they are searching for. Also, quality links help search engine crawlers to crawl a website and index them for ranking purposes.

There are different ways to build links and some of them are discussed below.

• Crafting original and interesting content that will prompt other websites to link naturally
• Creating infographics
• Guest blogging
• Directory submission
• Blog commenting
• Writing testimonials for other businesses in the same niche or industry
• Providing answers on various question & answer websites
• Staying active on forums

These are some of the tried-and-tested methods of acquiring backlinks from various sources on the Internet. However, when you are trying to get backlinks, you need to make sure to reach out to only those websites that have high domain authority. When it comes to backlinks, Google gives more importance to quality than quantity. So, focus on getting top-quality links from trusted and relevant websites, and avoid implementing any kind of black hat link building tactics as that will force Google to mark your website as spam and you will lose all the progress that you have so far.

Importance of link building to SEO

You already know that Google’s algorithm is highly complicated and continues to evolve. In spite of that, links continue to hold a special place in the search giant’s list of ranking factors. Good quality links signal the search giant that a website is a trustworthy source and worthy of citations. This is why websites that have premium quality backlinks rank higher in the SERPs.

Apart from high ranking, here are the other reasons why link building is crucial:

• Increased chances of receiving a lot of traffic from websites that are linked to you
• Enhanced visibility of your blog in search results
• Link building helps websites in getting indexed in search results faster
• Good quality links means that a website is a credible source and customers can trust that website

So, if you still have not invested in link building, it is high time that you get started. You can avail affordable link building service for the best results. The link building professionals will be able to provide you with a personalised plan.

 

How can digital marketing protect your business during a crisis?

Taking into account the present economic context caused by the Covid-19 pandemic, businesses in the UK and across the world have been seriously affected. Unfortunately, a lot of businesses that solely depended on traditional marketing tactics are starting to feel the pinch of the negative economic effects caused to the pandemic. Owing to the economic unbalance, small businesses and start-ups are most prone to danger. In such a situation, what businesses need to do is rethink their marketing and communication strategies, and seek the help of digital media marketing companies. Here are some of the ways by which an online marketing company can protect your business during this economic crisis.

Transform your communication tactic

If you previously communicated with your audience through radio and TV ads, newsletters and pamphlets, you are probably at a loss right now since print media companies are not functioning thanks to the lockdown situation. What you can do as an alternative is to create an email marketing campaign with the help of a digital marketing company and stay in touch with your audience.

Read more: Digital media marketing companies

 

Basic link building techniques for you to implement

Link building is not very easy, which is why a lot of people struggle to build a good link profile for their website. But, it is not entirely impossible. There are a few basic link building tactics that Nhance Digital implements to help clients get their desired results. Read on to find out those tactics.

Guest blogging

Guest blogging is a very popular and one of the oldest link building strategies. For this strategy to work, it is important to write a blog post or article for another website. The website that you are writing for must be in your niche and have high domain authority. Also, the blog post or article should be unique, original and informative. It should also adhere to the rules set by the website where you are going to publish it. You can link your website to the post by mentioning your brand name or placing a link in the author bio or somewhere in the post. It is that simple. But, if you do not have good content writing experience, our expert writers will be willing to help.

Read more: SEO link building service

 

Common SEO services for all types of business

 

Hiring the services of SEO marketing companies Sheffieldwill help your business rank in Google. But, how would you know the company you have chosen is providing you with the right services? Keep reading to know the most common types of SEO services that any good SEO agency will provide you to help your business thrive in the web space.

Keyword research

Keyword research is the most crucial element of an SEO project. Before a plan to boost a website’s Google ranking and drive traffic is put together, it is vital to know the targeted keywords. In general, each webpage should target certain unique keywords, which cover the important aspects of your business.

Read more : SEO marketing companies Sheffield

Know the different types of SEO services

SEO is a process of optimising or improving a website so that it can be easily found online. The process mainly focuses on enhancing the rankings of a website on popular search engines like, Yahoo, Google and Bing. The higher a website appears in the SERPs, the greater is the likelihood of people visiting the website. When a website receives a lot of traffic, the chances of getting more business increases.

If you have a business website and on the lookout for professional SEO services, it is crucial to gain an understanding of the different types of services available. Take a look below.

Technical SEO

Technical SEO is the process of analysing the technical factors of a website that are making an impact on the rankings. These factors include:

• The efficiency of the code with which your website is developed
• The speed of your website
• Website’s mobile responsiveness
• Whether your website is protected with an SSL certificate or not

On-page SEO

On-page SEO refers to those page elements that are visible and affect rankings, such as:

• Meta description and the title a webpage
• Headers o headings of a page
• The content found on webpages

Off-page SEO

Off-page SEO refers to the implementation of those optimisation elements that are not related to the webpage itself. Off-page SEO techniques help to increase the domain authority of a website and this is a measure of the credibility of the website. These techniques include building high-quality backlinks and having a dominant social media presence.

Local SEO

Local SEO is crucial to businesses that rely on regional or local customers. Location targeted SEO is extremely helpful and effective for businesses that have a physical store. Recently, people have been integrating local SEO with their long-term generic SEO plan to gain more traction in the online world. Some of the techniques that SEO professionals implement in boosting local SEO efforts are guest blogging, optimising Google My Business page, getting listed on various online directories and so on.

So, if you want your business to thrive in the competitive online space, you need to avail professional SEO consultant services Glasgow and understand what type of SEO service is best for your business. You might even require a mixture of different SEO services, but that can be determined only after a thorough audit of your website and existing SEO plan.

Gain the most engagement using these link building techniques

 

If you want to increase your website’s rankings and visibility, link building is extremely important. Keep reading to know some of the practical link building techniques that you can implement.

Internal links

Internal links are those links that connect one page with another within a website. This is one of the most ignored tactics, but a highly important one as it helps you dig deeper into your website. For internal links, you need to look for relevant keyword phrases on any of your webpages and link it to your homepage or an inner page with more information. This will make sure that your visitors stay longer and further explores your website.

Read more : link building service