SEO is crucial when it comes to growing your business or brand in 2020. Without optimising your website for the search engines, you cannot hope to connect with your target audience. Over 80% of all consumers rely on search engines when it comes to searching for a particular brand or service provider. So, you would want your website to come up on the first page of the search result. This is only possible if you avoid the following SEO mistakes in 2020.
Unknown search intent
Whilst you can invest in hiring professional writers who will craft helpful content for your website, if the content is not targeted properly, it will all be done in vain. It is important that you find out the intent of your potential customers before crafting website content. The content should be on things that your target audience is interested in knowing.
Not refreshing your website content
You cannot hope for your website to keep ranking for the same old content. You need to keep refreshing the content so that it is relevant, up-to-date and satisfies the user intent. Also, you need to carry out keyword research to find out which phrases or keywords are being searched in high volumes, have less competition and a high conversion rate. You need to update your content accordingly.
Not caring for the mobile users
Having a non-responsive website will heavily cost you in 2020. This is one mistake that you must not commit. Majority of consumers are using their mobile devices to complete an online search and you will be losing out on a lot of customers if your website is not responsive.
Not using images
You have to make your website interesting and visually appealing to drive traffic. Visitors will immediately leave your website if they are faced with lines of texts. You need to balance text with pictures so that visitors can understand what your business is all about. But, you can neither put too much text nor too many pictures.
These are some of the mistakes that are still being committed by many business owners when implementing SEO marketing in London. If you want to achieve success and stand apart from your competitors, you have to stop making these mistakes. You need to keep up with the changing SEO trends and implement appropriate strategies. To know more, talk to an expert.
NHANCE Digital 