Search engine optimisation’s goal is to have the search engine spiders find your website and pages, as well as, specifically rank the page relevance so that your website is at the top of the SERPs. SEO is not a one-time process, but requires tuning, maintenance and continuous monitoring and testing. Given below are a few basic steps to optimise your website.
# Target Market Analysis
- Website analysis: Analysis of visible text, keywords, metadata and code to determine how you are positioned for search engines is important to decide your future strategies.
- Competitive analysis: Assessment of present search engine rankings and content keywords of competitive websites will help you determine a results-driven search engine position tactic. To begin the process, pick the top 5 results in the Google listings.
- Keyword nomination: Develop a prioritised list of targeted search terms that are related to your market segment and customer base. You can avail professional SEO optimisation services in London to ease the research and selection process.
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