SEO: How to Drive Traffic in 2019?

All types of business, irrespective of their size, want to rake in more website traffic. As a business owner, you also must have tried various tactics to get traffic like, optimising keywords, gaining backlinks and so on. But, despite all your efforts, you failed to see the traffic increase. This is not entirely your fault and is no way an indicator that you are doing something wrong. The thing with SEO is that it is constantly changing and to what worked last year may not work now. You have to be on your toes and stay alert to really make a difference.

Let go of the standard practices and try something new. Given below are a few helpful SEO tips that you can implement to get website traffic in 2019.

# Create Engaging, Interesting and Informative Content

When it comes to content, the trend is to produce extended content. The longer your content, the higher are your chances of driving traffic. The beauty of long-form content is that it is filled with information and receive a lot of backlinks. Even the ranking is high since searchers today are always looking for the best and detailed answer to their query. Another benefit is that you can add your desired keywords without entering the ‘keyword stuffing’ territory.

# Rank in the Featured Snippets

If you have been investing in digital marketing for a few years, you must know that featured snippets is the #0 of search engine rankings and above the #1 position. Google is increasingly showing featured snippets to its searchers with a question. The idea behind this is to provide the Internet users with answers to their questions instantly, and therefore, saving them from having to click through different links to find the right answer. The search giant is focusing its efforts in making it easier for users. So, by trying to get your website to rank in the featured snippet, you can expect to see a massive influx of traffic.

# Create Linkable Assets

Sharing content is a surefire way of increasing traffic. You have to create content that will compel people to share it with others. Infographics, case studies, ebooks and interviews are some of the content formats that you can use for building links and getting traffic.

For a more in-depth understanding, you can talk to professional SEO marketing companies in Birmingham.

How Does SEO and Content Work Together?

Content marketing and SEO are two different elements that work well together. They rely on each other for successful implementation. Whilst both the processes tend to work separately on the exterior, it is critical to understand that they are indivisible and are equally required to increase your website’s traffic. In order to learn about the combined might of SEO and content marketing, you need to understand how they are connected.

Understanding the Relation Between SEO and Content Marketing

You know the common internet marketing phrase “content is king”, which is true. You will not rank well if you do not have quality content. But, in order for internet users to find your good content, it needs to be supported with a sound SEO strategy.

# Where They Differ

Their core difference can be described in this way – content marketing is holistic and wide-ranging, whereas SEO is technical and narrow. Whilst they may seem to entirely opposite, this is the very reason behind the effective functioning of their fusion.

# Where They Overlap

Although there are a lot of differences between content marketing and SEO, they also overlap in many areas. Using the overlap to your website’s advantage is the simplest way to earn visitors for your page. So, where do content marketing and SEO overlap?

• Good content creates authority: Many factors are responsible behind your website to rank high on search engines. One such factor is the quality of your content. As content is used to convey keywords and reach audiences, growth in the number of visitors will rank you higher and establish authority.
• Optimising keywords with the content: Keywords are used in the content to reach niche and diverse audiences. This happens with the natural use of relevant keywords in your content.
• Rank pages with content and SEO: You cannot rank high on search engines without the creation of fresh, quality content. With the creation of new pages, you also increase the chances for better reach and new rankings.

Earlier, experimenting with the metas, random usage of keywords and altering link structures would help in traffic growth. Today, a proper understanding of the relation between SEO and content marketing, and taking advantage of their overlap is the key to generating traffic, which the SEO marketing companies in London are adept in doing.