Each year fetches new SEO trends and standardizations that affect the business potential and rankings of several brands in Birmingham and nearby areas. The emergence of new techniques and tools and the changes in search engine algorithms influence how SEO evolves. To get an upper hand in the rankings, businesses have to keep an eye on the newest trends.
Include voice search on websites
This year is going to witness a rising preference for voice search. As most target audiences access business through hand-held devices, using voice-search optimised keywords can heighten the search engine ranking results of your business.
Improve your website security
For key search engines, the level of website security is a major priority and users too trust you. Since Google has taken a strong stand on security and warns unsecure sites, performing SEO on such a site is useless. Safe websites can get improved SEO results for offering a better user experience. Your website should be HTTPs enabled to make it secure for users.
Maintain the quality of the content
The requirement for high-end SEO content is always going to be important for the ranking results of your website. The write-up has to be relevant, naturally-flowing, informative with intelligent keyword and interesting to read. This translates to unconventional and unfamiliar style of writing, having perfect grammar and no keyword stuffing to bring an attractive factor in the content. Additionally, the quality of the content should be consistent across all formats of writing – social media pages, webpages, advertisement copies and email newsletters. Also, the writer needs to pay attention to the specific style of each format. One more feature that the latest trends indicate is a piece of content with 2000 words and above. Such a length has been proven to retain users.
Target mobile phone users
Mobile is the ruling platform these days. With high data speeds and bigger screens, viewing websites and their products is easy now. Thus, if your website’s layout strategy and design is desktop-oriented, winning the rank game is taxing. To enhance the user experience of mobile device users and improve your rankings, consider a responsive design. Combine it with high-quality content to get the desired results.
These are some important SEO tips for 2020. Contact a well-known and reliable SEO company Birmingham to boost your rankings. Better ranks can strengthen your conversion results to a great extent.
NHANCE Digital 