Things to Look For in an SEO Expert

Your company’s website may look brilliant, but it is failing to attract traffic and converting them into leads. It is time that you look for SEO specialists who are qualified, skilled and experienced enough to identify the loopholes and recommend changes. Here is what you are going to consider before hiring a professional or a consulting firm for your business.

Years of experience

Anyone can set up an agency and declare themselves as an expert. But this does not mean that they know everything. There are plenty of things in SEO that takes years of experience to learn. Remember every website needs different tactics to thrive. A professional will only have the knowledge what exactly needs to be done to fetch more search engine traffic whilst a novice may not know what to do.

Understanding three levels of SEO

SEO consists of three tiers:

1. Technical– This involves the website structure and how easy it is for the search engine spiders to crawl and index content
2. On-page optimisation– This comprises the use of elements like, meta tags, HTML tags, keywords and more that will improve the search engine traffic.
3. Off-page optimisation– This involves link building.

You need someone who can approach these three levels from different angles to maximise your brand success.

Proven record of success

SEO consultants want their clients to be happy. If you are looking to hire an SEO expert in Manchester or a company offering SEO services, you should check their references and talk to them about how their businesses have achieved success.

Marketing savvy

SEO is similar to traditional marketing once it goes beyond the website’s technical issues. Content is generated in such a way that it demonstrates the benefits of a product so that visitors turn into customers.

An in-depth knowledge

Today, the professionals have to understand marketing at deeper levels, the psychology of humans, the culture of their targeted audience, the social media landscape, web design and development, business models, web analytics, viral marketing and more. Consult an expert who can cover every domain.

Understanding the bigger picture

The goal of a strategy should not be only limited to conversions but also to accomplish other goals like, improved rankings, better user experience and more.

Now that you know what qualities to look for whilst finding an SEO professional, contact an agency and let them do the needful.