Featured snippets are the two words that are making webmasters sit up and take notice. This is the elusive position 0 ranking and even though it does not directly help with ranking, it indirectly helps websites get more online exposure and drive more traffic. The reason why it is not called position 1 is because it is not always there. Featured snippets show results that consist of about four lines of text and it appears inside a box. This box generally appears when a question has been asked and Google is able to find a well-optimised, concise answer.
How to get featured snippets in search?
For featured snippets, it is crucial to structure content for the readers and not for keywords. Whilst creating content, keep in mind how you would want an answer to appear. It is a known fact that users want answers quickly and this is the reason why Google has added featured snippets.
To help Google, you can structure your content by starting with a question and followed by the answer to that question. You can also provide examples and comments regarding a particular topic.
You can also make use of lists and ensure that they are exhaustive so that the search giant prompts clicks to your business website by adding ‘more items’ at the end of the featured snippet.
You can also provide graphs or tables to present information in a much simpler and clearer manner.
Moreover, do not forget about the conventional SEO methods. Make use of header tags and make sure that all images are accompanied by text. For users and Google, keep the paragraphs less than 55 words.
Type of content to get a featured snippet
Your content needs to provide answers for questions that users are asking. Your content should satisfy the search intent of the users and you need to target these 3 search intent:
- Transactional
- Navigational
- Informational
When you are creating content, make sure to break it up using bullets and numbers. Also, keep the number of words for each paragraph short. You can also create content in the question answer format.
If you still face trouble having your content on featured snippets, you can reach out to a professional SEO services company in Liverpool. The experts can help craft content for your website that will get featured in the elusive position 0.
NHANCE Digital 