Sometimes, SEO becomes too frustrating. Google is unstable and the result varies every day. One day your website appeared on the first pages, whilst the other day, you find your website ranking to fall. So what can go wrong that can hurt your SEO rankings? Take a look below.
Not doing keyword mapping
Keyword mapping is the classification of keywords which are relevant to your website by significance and intent. Then, these key phrases are segmented into groups and subgroups. The goal is to make each keyword associated with each webpage, containing content which has relevance with the keyword. If you have not performed keyword mapping, your rankings are likely to fall or become unstable. Reconstruct the pages and map the keywords with content to enhance the situation.
Crawling issues
This is one of the most common reasons for the instability in the ranking. There are three major kinds of crawl issues:
- Errors resulting when search engines fail to download URLs.
- Pages simply do not get crawled because something in your website stops the spiders from reaching the content.
- Spiders crawl to the website pages that are not meant to be crawled like, private pages.
Hosting server issues
Spiders generally try to access your website many times in a day. However, if they attempt to do this same when the hosting server is down, the attempt will fail. If this continues to happen for many times, search engines will rank your website as unreliable. This will hurt your rankings as well. Page loading speed and host-server downtime both affect SERPs. The bottom line is if your server performance fluctuates, the rankings too will move up and down.
Poor internal linking
Linking to pages which cannot be accessed without form filling and also linking to content with the help of Flash or JavaScript can hurt your website rankings. If your website’s ranking is unstable, check if the internal links are broken or linked to unaccessed webpages.
Not having a blog to target unachievable keywords
Sometimes, it really becomes tough to target a service page or a keyword of the website because it may not look natural. In this case, you can write a blog always. Make sure that your blog has all the information and facts and is far more interesting than other blogs.
If you see that your website’s ranking is unstable, opt for SEO consultant services in Sheffield.
NHANCE Digital 