2019 has been a year of many innovations and technological improvements, and in a few months, it will all change again as you enter 2020. Speaking of changes, you need to adopt the latest SEO trends and optimise your website accordingly. Some of the techniques that you can consider for London website optimization in Edinburgh are as follows.
Loading speed of your webpages
One of Google’s top-ranking factors is the page load speed. It is crucial that your webpages load within 3 seconds as Internet users do not have the patience to wait longer. Also, a slow loading website negatively impacts user experience, which leads to affecting the ranking of the website. Moreover, slow speed means that the crawler will take much longer to crawl the page and negatively impact indexing. So, you have to make sure that your website loads faster so that you are able to attract and retain visitors.
Adoption of a mobile-first policy
With mobile browsing surpassing desktop browsing, having a responsive website is no longer an option. This is one of the primary London website optimization in Edinburgh trends to consider. You need to make sure that your website is responsive and can be viewed across various devices including desktop, tablet, laptop and smartphones. After all, Google gives more preference to websites that offers a good mobile browsing experience to the users. Such websites rank well in the SERPs.
Use of relevant content
Content continues to remain important as Internet users are always on the lookout for information. You need to design your website with relevant information regarding your company, products or services. You can also break the content into subheads, bullets and lists so that it has a proper structure and easily readable by your visitors. Moreover, the chances of well-structured content appearing on featured snippets are always high.
So, these are a few of the tactics that you can employ for London website optimization in Edinburgh. If you lack an in-house team, you can partner with a professional website optimisation agency and seek bespoke solutions.
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