Want to optimise your website for the search engines? Here is a checklist of basic SEO tips that every businessman needs to follow.
Place keywords where they matter the most
Keywords are an important feature and placing them properly is not a layman’s job. They must be included in the domain name, tagline, page titles, images, page content, description, site title, description and more.
Concentrate on user experience
User experience (UX) is important to meet the best practice of search engines. It shows that a website is accessible, easy to use and understand. There are certain elements which improve not only the SEO but also the UX, such as page layout, high-quality content, navigation and breadcrumbs, page speed and HTML sitemaps. When these factors are enhanced, you automatically improve the user experience.
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