Black hat SEO refers to deceitful practices that help a website rank higher in the SERPs. Most times, a website is not even aware that it is being penalised for black hat SEO. Even though this unethical practice can temporarily help a website rank on top in Google, it will eventually be demoted once the search giant figures out. No good SEO company in Glasgow endorses black hat SEO and you need to be able to identify if such techniques are being implemented to make your website achieve the top ranking position. Below given are the five signs that you must look out for and if you see them, look for another professional SEO agency.
Keyword stuffing
Keyword stuffing is the practice where a keyword appears an inordinate number of times on a website to rank higher in Google search. This is one of the most common black hat SEO tactics. Since Google keeps changing its definition of what percentage of text should incorporate keywords, it is not always easy to identify keyword stuffing. The perfect way to identify would be to look for keywords in key places like, meta description, the title and the introduction. If keywords appear in places where it is seemingly irrelevant or it has been used a number of times, you need to start looking for a new SEO firm.
To Read more: Good SEO company Glasgow
NHANCE Digital 