Every business struggles with one common obstacle – competitors. As a local business, it is important that you establish yourself as the go-to business in town and beat your competitors. Unfortunately, there is another major obstacle that might force you to change your plans – ever-changing ranking factors and algorithm of Google. If you are a local business and want to show up in local searches, follow the tips given below to switch up your local SEO game in Manchester.
Add location pages to your website
Search engines are constantly crawling your website and finding the most comparable matches to deliver as a search result in the SERPs. If you have a specific landing page for your business locations, it becomes easier for search engines to locate your listing and provide the appropriate location to the searcher.
Claim your business listings
You cannot relax and forget after creating a listing for your business. With time, duplicate listings start to accumulate. It is crucial to claim all listings that are under the name of your business. You must remove the duplicates and make sure that the listings’ information is up-to-date and accurate. Finding all of these listings might seem daunting, but you can partner with a professional local search firm in Manchester to do this task for you.
Enhance the consistency of NAP
In order for search engines to easily deliver your business as a result for the searcher, you need to make sure that your business name, phone number and address is consistent everywhere. You have to be pickier than normal as it is not just about writing the name and address of your business. It is about helping your target audience find your business so that they can connect with you and avail your products or services.
Get reviews
Reviews are important and they are a crucial local search engine ranking factor. Also, they make sure that your listing is standing out from the rest. If you can make satisfied customers leave reviews for you on Google, it can help you fetch more results than any other local SEO technique.
These are only a few of the local SEO tips that you can consider implementing. If you want to know what will specifically work for your local business website, you can partner with a premier local SEO agency in Manchester and get a personalised solution.
NHANCE Digital 