URL is the first thing that Google notices. This is the building block of a website, therefore, it must be developed properly. Take a look below to know the proper ways to create a URL for a website.
Using the right keywords
Every page has a purpose. Whether it is informational or transactional, visitors must know the reason behind its existence. You need to infuse some keywords so that the crawlers can discover the pages. The term must be close enough to the main domain. For instance, if the webpage is about selling wine, the URL must be https://topic.com/wine. The keyword ‘wine’ must be included in the URL to make the crawlers know what the page is about.
Avoid unnecessary characters and words
The goal is to make the users understand the content of a page. You do not have to incorporate conjunction or preposition. Words like, ‘the’, ‘is’, ‘and’ must be avoided. Keyword should not be repeated because it will make the URL appear spammy. Once the URL reaches 512 pixels, Google will automatically shorten the URL in result pages. Hyphens and hashes are useful but should not be overused.
Build a solid structure for future use
The greatest challenge is that you need to ensure that the URL fits every purpose. This is why many websites suffer and create conflicting ways to come to the same products. This sends confusing signs to Google regarding how to classify your product/service offering.
Minimise dynamic URL
Static URLs that consist of descriptive keywords and logical folder structure which serves a better purpose for SEO. The bottom line is static URL comprises keywords, which in turn, becomes more user-friendly. By just looking at the URL, people can understand what the website is all about.
Make proper use of canonical tags
Canonical tags are useful pieces of code which come in handy when you have multiple versions of a single page. By incorporating a canonical tag, one can tell Google which is the preferred page. With the help of this, duplicate content can be avoided, even if similar content is present on different pages.
The right URL structure will help the search engine bots to crawl to the website. To get this service, you need to approach an SEO company and buy SEO services in Manchester.
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