A featured snippet is something that appears above the organic search results. Google shows featured snippets for certain questions like, how, who, what, when, why and more. It appears in the form of a list, a paragraph or a video along with page title, publication date and URL Featured snippets, also known as answer boxes or rich answers, come with multiple formats. So what are they?
The paragraph featured snippet
In this kind of snippet, Google extracts content from a website in order to answer an individual’s questions. Featured snippet helps in boosting the click-through rate by answering the questions straight away, and then putting together information that encourages a searcher to click more to gather more knowledge. Whilst FAQ pages are the best for answering short questions, the blog pages are ideal for complicated questions. Paragraph snippets appear for questions like, who is, how to, what is, why is and more.
The numbered list featured snippet
These featured snippets appear as a step, explaining a process or method to do something like, recipes, travel tips and more. What is great about numbered list snippet is that it gives you a clear idea of what you should do step by step. Searchers are more likely to see the accompanying pictures and read the additional details. These snippets generally appear for DIY tasks, recipes, preparations, how to do something and more.
The bulleted list featured snippet
Listicle articles are created for bulleted list where the SEO professionals working in the best SEO company in Glasgow rank items or simply list them. These snippets generally appear for feature lists, unranked items, ranked items, best of lists and more.
The table featured snippet
Surprisingly, table snippets are quite popular. It does not just extract information that an individual is looking for, it extracts the particular information and reconstructs its own table. The information that the table featured snippet pull is static and simple. Such snippets appear for rates, pricing, data and lists.
The Youtube featured snippet
Whilst thinking about featured snippet, think beyond pages and website. Do you know that Google extracts information from YouTube as well? Google may show you a particular clip from a video or answer a searcher’s question by providing him/her with video description. These snippets appear for any sort of queries that can be demonstrated via a video.
Featured snippets which will continue to appear with the increasing number of queries with more voice search.
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