Ever wondered why the cost of SEO services vary every month? The service quality is definitely a factor, but the price also depends on the kinds of businesses you are dealing with. Take a look at the major factors that determine the SEO prices in Birmingham.
National Vs local SEO
It is easier to rank in the search engines for local searches than to achieve a rank in national searches. Hence, firms offering SEO services demand cheaper prices for brands that aim at the local market. Google now has Google+ Local business listings and a map in the search results, making it convenient for local searches. Not only local SEO is economical, but also fetch better results in comparison to traditional SEO.
Number of services and products
The next crucial element that affects the cost is the number of services and products you want to focus on using SEO. For instance, if you have 10 various products and you want each to them to attain the number one rank, you have to optimise 10 product web pages. This requires more effort and labour than optimising a single page. Hence, the cost will increase. If you cannot overspend, it is vital that you focus on the SEO opportunities which are based on competition, profit margin and keyword search volume.
Competition’s strength
This is not about the brand’s competition, but it is about the SEO competitors who are ranking in the search engines for the keywords you are aiming at. You may feel that you have zero competitors for SEO, but the real scenario may not be the same. On searching the keywords, you will come across several websites that are already ranking. When the competition becomes stronger, SEO professionals need to do work more on the keywords. In case of extra labour, the companies charge you more.
Google penalties that exist
Several businesses faced a hard hit from Panda or Penguin updates. Unfortunately, many entrepreneurs did not take the necessary step to make things right because of the cost involved. An existing penalty must be solved first because it will hinder the SEO performance. This means the experts have to do additional work, increasing the fees.
As you can see, these are a few factors that affect the SEO services pricing in Birmingham. At first, you assess the situation and understand your requirement so that you can determine the exact cost.
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