Local SEO is the process of optimising a business for a certain geographic location in addition to a specific range of product or service offerings. Local SEO is a targeted strategy and becoming more valuable than ever. Owing to the onset of new technologies and a massive influx of businesses seeking to get a slice of the top search engine ranking positions, the search landscape is changing. If you want to position your brand for the greatest flow of traffic, you need to take advantage of local SEO services in Birmingham. Given below are some of the tactics that you can implement to stand out from your competitors.
# Consistent Business Information across the Web
Optimising your Google My Business (GMB) page is one of the most beneficial things that you can do to impact your local SEO rankings. In fact, some marketers consider GMB as the heart of local rankings. You can drive your local rankings by properly optimising your GMB listing. Make sure that the listing has useful, accurate information and is consistent across all channels. When your NAP (name, address and phone number) is the same throughout the Internet, Google will have confidence in your business. So, do periodic checks to make sure that all the information is correct and up-to-date.
# Install the Correct Local Business Schema Markup
Adding structured data markup to your website is one of the most effective, yet underused ways to make search engines comprehend your website better and drive performance. It is a powerful tool and can help improve your listing’s richness in SERPs. Some of the data that you must include in your Schema markup are Google Maps link, opening hours, social media profiles and markup for menus & reservations. Typically, these are the kind of information that customers are seeking when they search for your business.
# Earn and Build Local Citations
Local citations refer to any online mention of the address, name and phone number of your local business. You can find these citations in various places like, social media, apps, websites and local business directories. You must focus on getting listed on high-quality citation sources that are specific to your industry.
Leverage the power of the above-mentioned local SEO strategies to outshine your competition. If you need help, avail professional local SEO services and get the results that you desire.
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