An effective and strong website marketing strategy is indispensable to any small business. The advent of the Internet has dramatically transformed the way most businesses build and market their brands as more consumers today prefer to connect with brands online before making a purchase. Surveys reveal that over 40% of consumers rely on search engines to get information as they make their purchasing decisions. Since Google alone gets more than 100 billion searches every month, this does not come as a surprise.
If you are struggling with the promotion of your website, here are simple, yet effective strategies for you to consider.
# SEO-optimised website
Search engine optimisation or SEO helps the Internet users in finding you through online searches. This process involves keyword research to know what the consumers are looking for and incorporating keywords into your website’s content including the pictures.
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NHANCE Digital 