SEO or search engine optimisation is not optional and if you want your website to gain online visibility, you need to make sure it is optimised for the search engines. Google, Bing and Yahoo are the most popular search engines that Internet users rely on to get the information that they are looking for. If your website ranks higher on the SERPs, you will instantly catch the attention of your audience, boost website visitors and enhance sales.
When crafting an SEO strategy, you need to include certain elements that make a huge difference. Take a look below for few of those elements.
# User-friendly website architecture
SEO experts recommend that you should view your website’s composition, such as architecture. Studies have shown that approximately 40% of visitors leave and move onto a competitor’s website if they fail to find the information that they are looking for in 3 seconds. So, you need to make sure that your website’s architecture is easy to understand and user-friendly.
# Relevant and useful pages
The pages of your website must only offer useful and relevant information. There is no point in making a complex, huge website filled with unnecessary information. It will negatively impact your SEO efforts and Google’s bots might even penalise your website for not being of any value to the audience.
# Responsive website
Today, mobile visitors account for more than half of total website visitors. So, you need to ensure that your website is properly optimised for the mobile users. The best solution to this is to have a responsive design for your website that will seamlessly work across all devices including desktop, smartphone, tablet, laptop and so on. Moreover, Google has also rolled out its mobile-first index that gives preference to websites optimised for the mobile when it comes to rankings.
# Website speed
Internet users are highly impatient and they will not wait beyond a few seconds for your web pages to load. Website speed plays a critical role to bounce rate, which is a ranking factor. A slow-loading website page tends to result in a poor user experience and low ranking.
In addition to the above-mentioned elements, there are several others that you need to pay attention to. You can speak to an SEO expert to know exactly what your SEO strategy needs to be successful.
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