Links are critical for search engine optimisation (SEO) as it directly helps in generating traffic to your website. Link building must definitely be a part of your SEO strategy. Given below are 5 steps that you need to follow for the perfect link building tactic.
# Know Your Audience
The first and foremost step to the formulation of any strategy is knowing the market you are catering to. Carry out thorough research in order to discover who are your current audience or how you can find a new audience.
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In digital marketing, few techniques are as competitive as search engine optimisation (SEO). Marked by a series of algorithm updates, new tactics and new technologies to gain real estate at the top of SERPs, SEO is constantly evolving. Businesses, big or small, need to continuously adapt in order to stay relevant and secure their digital futures. Read on to know what aspects must be included in your SEO marketing plan for 2018.
# Optimise for Mobile-first index
The rise of the mobile era was inevitable. It all started as mobile searches surpassed desktop searches in 2016 and in 2018, Google officially rolled out its mobile-first index.
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Entrepreneurs, who are aware of the advantages of SEO, have already heard of SEO backlinks. However, a high quality backlinks is always considered to be a major area of google algorithm. Backlinks are generally used to solve the purpose of search engine. But, apart from this, there are some other reasons to adopt this strategy.
Though backlinks are extremely effective for promotion your site amongst the targeted audiences, but, there are certain loopholes that you must know while working on this promotional strategy.
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If you are looking for a clear definition of what link building is here’s what you have to know: Link building refers to the process by which you or your hired link building company acquires hyperlinks from other websites for your own. The word “link” means hyperlink and is used on the internet to navigate from one page to another.
However, it is not just human users that use links to go from one page to another. In fact, links are the only tool at the disposal of search engines to crawl the web. Search engines cannot and do not type their requirement into the search box on web pages like human users can. Hence, they use the several hyperlinks on a webpage to crawl through the website. Links play an important role in SEO as search engines often take the presence of organic links into consideration when awarding ranks to websites. These ranks, in turn, affect online visibility.
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